3.75 million jobseekers visited totaljobs.com in January this year[1], a rise of 33% year-on-year. Those jobseekers visiting the website made two million applications in the first month of 2011; with 141,000 uploading or updating their CV, adding to the 2.8 million searchable profiles already housed on the site.
John Salt, website director at totaljobs.com, says of the statistics:
“Undoubtedly the tough economic conditions mean there are many jobseekers but it is clear that totaljobs.com is attracting an ever greater proportion of the online audience. Our success in attracting more jobseekers and encouraging them to engage with the website in greater depth is thanks to a great marketing campaign which has put us front of mind, coupled with an improved user experience.”
The national advertising campaign, under the slogan ‘it’s not luck, it’s totaljobs.com’, has resulted in a strong increase in brand awareness, with a 90% increase in visits generated by people searching specifically for totaljobs in search engines or coming to the site direct.
John Salt continues:
“A great user experience is absolutely vital if recruiters are going to find the right people for the right role. We focus on ensuring the 125,000 different jobs we carry in a typical month include as much useful information for jobseekers as possible; salary, location and skills required. This combined with the changes we have made to the website, the product development and improved advice for jobseekers means more and more people are finding their next role via totaljobs.”
