Citrix Online, a division of Citrix Systems, Inc, has introduced an integrated payment processing feature for its GoToTraining® online training product. Realising an untapped opportunity for small businesses to monetise online training, the company’s RevStream™ feature will enable trainers to easily charge for training sessions and create a new revenue stream.
“Many companies are expanding the reach of training sessions to more people within and outside of their organisations through online training,” said Alan Greenberg, practice manager for the Wainhouse Research Distance Education and e-Learning Advisory Service and author of the white paper. “And we are seeing not only significant cost savings for companies that implement online training solutions, but also enormous potential for online training to drive revenue. When done right, with simplicity and efficiency in mind, integrated payment processing can catalyse this growth.”
GoToTraining streamlines the process of setting up fee-based training programs, making it easy for companies to price their online training programs, market them to customers, collect payments and track income. Through Citrix Online’s new partnership with PayPal™, trainers can offer learners the option of paying through a PayPal account or using credit or debit cards. The new functionality is available globally and currently supports six currencies: U.S., Canadian, Australian, and New Zealand dollars, British pounds and Euros.