WTW and Bettercomp form strategic partnership on pay benchmarking

WTW has announced a strategic partnership with Bettercomp aimed at strengthening how organisations design and evaluate pay structures through a combination of advisory expertise and compensation technology.

The partnership brings together WTW, a global advisory, broking and solutions company that advises employers on people, risk and capital, and Bettercomp, a compensation benchmarking software provider focused on managing global pay data at scale.

Under the agreement, WTW will combine its compensation advisory services and benchmarking reports with Bettercomp’s software platform to support clients managing complex reward programmes.

Partnership to strengthen pay design and evaluation

Bettercomp’s technology integrates survey data from multiple sources and applies analytics and artificial intelligence-driven automation to streamline benchmarking workflows and support pay structure design. The companies said the collaboration would offer greater flexibility, speed and scalability for organisations operating across multiple markets.

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WTW advises organisations on pay programme design that aligns with business objectives and talent strategies, while Bettercomp codifies compensation philosophies to surface data-driven insights and reduce manual processes.

Mark Reid, global head of the Work and Rewards business at WTW, said HR teams were increasingly reliant on technology and data to support decision making in complex compensation environments.

“Today’s HR professionals need intuitive technology, data and analytics to support decision-making and navigate complex compensation programmes,” he said. “Our strategic partnership will integrate Bettercomp’s market-leading software with WTW’s leading advisory services and benchmarking data, delivering better integration and faster innovation.”

Expanding reach and innovation

Bettercomp co-founder and chief executive Alan Miegel said the partnership would allow the company to extend its reach while continuing to develop its platform. “We created Bettercomp to manage the intricacies of global compensation at scale. Partnering with WTW allows us to deliver that value to a wider audience and drives additional innovation for our mutual customers,” he said.

The companies said the partnership would help organisations maintain fair and competitive pay structures by combining trusted market data with technology designed to reflect each organisation’s compensation philosophy.

WTW operates across more than 140 countries and markets, providing advisory and solutions services in people, risk and capital. Bettercomp focuses on simplifying market pricing by integrating compensation data with organisational pay frameworks to support consistent and competitive pay decisions.