HRreview Header

Army turns to Twitter and Facebook to recruit 10,000 soldiers

-

social mediaBritish soldiers are to be quizzed about their careers in the forces through social media websites including Facebook and Twitter by members of the public, it has emerged.

The move is part of a campaign to recruit 10,000 new junior ranks and young officers into the army over the next year.

Television adverts are to form part of the ‘Step Up’ recruitment campaign, which aims to tackle a misconception held by many people that the army is not recruiting new soldiers.

The adverts will show the potential journey a soldier might take as during their career.

 

HRreview Logo

Get our essential daily HR news and updates.

This field is for validation purposes and should be left unchanged.
Weekday HR updates. Unsubscribe anytime.
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

 

In addition, the MoD said the campaign would “capitalise on social media”, with potential recruits being given the opportunity to quiz serving soldiers on their experiences.

The campaign comes as thousands of troops currently serving in the British Army face redundancy due to plans to cut the regular army to 82,000.

Brigadier Andrew Jackson, the director of recruiting and training for the army said: “No matter what its size, the army is always recruiting to ensure we have enough quality junior ranks and young officers to sustain the organisation and keep it ready for the challenges of the future.”

Latest news

Middle East air disruption leaves UK staff stranded as employers weigh pay and absence decisions

Employers face complex decisions on pay, leave and remote working as travel disruption leaves British staff stranded in the Middle East.

Govt launches gender pay gap and menopause action plans to help women ‘thrive at work’

Employers are encouraged to publish action plans to reduce pay disparities and support staff experiencing menopause under new government measures.

Call for stronger professional standards to rebuild trust in jobs

Professional bodies call for stronger standards and Chartered status to improve trust, accountability and consistency across roles.

Modulr partners with HiBob to streamline payroll payments

Partnership integrates payments automation into payroll workflows to reduce manual processing and improve pay day reliability.
- Advertisement -

Jake Young: Strong workplace connections are the foundation of good leadership

Effective leaders are, understandably, viewed as key to organisational success. Good leaders are felt to improve employee engagement, productivity and retention.

AI reshapes finance jobs as entry-level roles come under pressure

Employers prioritise digital skills over traditional accounting as AI reshapes finance roles and raises concerns over entry-level opportunities.

Must read

Jo Thresher: Only half of working women are saving adequately for retirement

The reason the issue of saving is so pertinent for women, is that they still tend to earn less than men – if you have less money to live on, you have less money to save. Women are saving an astounding 40 percent less than men for retirement, and this gap has widened since the previous year, according to this report.

What Counts as Disability?

Sherie Griffiths, Lawyer and Founder, Griffiths Legal Consultantsg assess the Disability Discrimination Act's impact on employers
- Advertisement -

You might also likeRELATED
Recommended to you