Baran Metin: Good crisis communication is essential for productivity during the coronavirus situation

-

Employees who are satisfied with the way in which their organisation is handling the COVID-19 situation are able to perform 28 per cent better. And during the first wave of coronavirus cases, 60 per cent of employees experienced a poor work-life balance, an Effectory survey of 123,000 employees across Europe has revealed.

What lessons can we learn from employee experiences during the first wave of coronavirus cases? We share the insights provided by the 123,000 employees who responded to Effectory’s COVID-19 Workforce Pulse surveys between late March and June 2020.

The positive effects of good crisis communication

Employees who are satisfied with the way in which their organisation communicates and manages the crisis can perform better and get more work done. They also feel more confident about the future of the organisation.

Good crisis communication is essential for productivity during the coronavirus situation

HRreview Logo

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

 

“If an organisation shows strong leadership in times of crisis, it can help to develop a sense of solidarity,” says Effectory’s CPO and Innovation Manager, Merel van der Lei. “Employees then think: We are going to overcome this situation. That motivates them to be committed and to perform well.”

Balance affected most at the start of the coronavirus crisis

On average, 60 per cent of employees were unable to maintain a good work-life balance during the first wave of coronavirus cases. This percentage was highest (62 per cent) at the start of the coronavirus crisis and has barely reduced since. Only 40 per cent of employees were able to maintain a good balance. Normally, you would expect this figure to be around 69 per cent on average, so the difference is considerable.

 

Good crisis communication is essential for productivity during the coronavirus situation

Lack of energy reserves represent a higher risk of burnout

If there is a long-term mismatch between energy reserves and work requirements, the risk of burnout increases. “During the first wave of coronavirus cases, employees had fewer energy resources,” says Merel van der Lei. “For example, some employees did not have the right tools to perform their jobs properly. Collaborating with colleagues was, in many cases, more difficult. And many employees found that their living situations made it difficult to concentrate.”

Good crisis communication is essential for productivity during the coronavirus situation

Timely insight into reduced wellbeing to predict the likelihood of burnout

Pulse surveys are a quick way for organisations to gain insight into a number of critical indicators. Van der Lei explains: “Employees automatically given the same seven key questions. Three are about their well-being: Do they have a good work-life balance? Is their workload too high, too low or just right? And can they maintain their current situation in the long term? This last question predicts the likelihood of burnout. Carrying out Pulse surveys regularly can also help organisations to detect trends.”

Crisis communication needs critical indicators

“Carrying out Pulse surveys periodically enables organisations to detect trends,” explains Van der Lei. For example, employee confidence in the future of their organisation decreased by more than 6% between mid-April and late May, before subsequently increasing again.

Good crisis communication is essential for productivity during the coronavirus situation


About Effectory International: Effectory is Europe’s leading independent provider of employee feedback solutions. With headquarters located in the multi-cultural center of Amsterdam, and offices in Munich and Cape Town, we facilitate some of the world’s biggest employee listening programs.

Baran is a Data Scientist at Effectory.

Latest news

Personalising the Benefits Experience: Why Employees Need More Than Just Information

This article explores how organisations can move beyond passive, one-size-fits-all communication to deliver relevant, timely, and simplified benefits experiences that reflect employee needs and life stages.

Grant Wyatt: When the love dies – when staying is riskier than quitting

When people fall out of love with their employer, or feel their employer has fallen out of love with them, what follows is rarely a clean exit.

£30bn pension savings window opens for employers ahead of 2029 reforms

UK employers could unlock billions in National Insurance savings by expanding pension salary sacrifice schemes before new limits take effect in 2029.

Expat jobs ‘fail early as costs hit $79,000 per worker’

International assignments are ending early due to family strain, isolation and poor preparation, as rising costs increase pressure on employers.
- Advertisement -

The Great Employer Divide: What the evidence shows about employers that back parents and carers — and those that don’t

Understand the growing divide between organisations that effectively support working parents and carers — and those that don’t. This session shows how to turn employee experience data into a clear business case, linking care-related pressures to performance, retention and workforce stability.

Scott Mills exit puts spotlight on risk of ‘news vacuum’ in high-profile dismissals

Sudden departure of a long-serving BBC presenter raises questions about how employers manage high-profile dismissals and limit speculation.

Must read

Malcolm Cairns: Make wellbeing in your organisation part of your culture

"Wellbeing concerns itself with more detailed and acute issues."

Will Moynahan: The dynamic board – Good governance, better leadership

There is no doubt, the Enron and Worldcom scandals...
- Advertisement -

You might also likeRELATED
Recommended to you