“AI will make great human communicators even more valuable than before.”
Context
Victor Riparbelli, chief executive and co-founder of Synthesia, a London-based artificial intelligence company that creates AI-generated video for corporate training and marketing, has warned staff about how large language models are affecting writing at work.
His comments came in a recent company-wide memo addressing the growing use of AI tools in internal documents and everyday communication. He said he had seen an increase in longer, less effective writing as employees rely more heavily on these tools and warned against “AI slopification”.
He said, “AI will make great human communicators even more valuable than before.”
Meaning
The statement reflects a change in what stands out in the workplace. As AI makes it easier to produce large volumes of text quickly, the advantage moves to those who can communicate clearly and with purpose.
Riparbelli’s point is that strong writing becomes more important in an environment where content is abundant. Clarity, precision and judgement are what distinguish effective work from noise.
It also suggests that communication is not simply about generating words. Structuring ideas, deciding what matters and expressing it concisely remain human skills that technology does not easily replicate.
Implications
The remark points to a growing gap between producing content and producing something useful. Organisations that prioritise speed over clarity may find themselves dealing with more information but less understanding.
It also raises questions about how skills are developed. As AI tools become part of everyday work, the focus may move towards editing, critical thinking and the ability to communicate with intent.
Finally, the quote reinforces that human input remains central. Technology can assist with drafting, but the responsibility for making ideas clear, relevant and effective still rests with people.
William Furney is a Managing Editor at Black and White Trading Ltd based in Kingston upon Hull, UK. He is a prolific author and contributor at Workplace Wellbeing Professional, with over 127 published posts covering HR, employee engagement, and workplace wellbeing topics. His writing focuses on contemporary employment issues including pension schemes, employee health, financial struggles affecting workers, and broader workplace trends.
- William Furney
- William Furney
- William Furney
- William Furney
