The UK job market in 2024 has seen some surprising trends, with roles like TikTok Presenter and Emergency Call Handler emerging as some of the most sought-after positions, according to new data from CV-Library, the UK’s leading independent job board.

The analysis covered over 900,000 job postings since January 2024, identifying the hottest jobs based on the number of views by job seekers.

Topping the list is the role of Data Management Officer, which garnered an impressive average of 8,125 views per posting, indicating a strong interest in data-related careers. Close behind, nostalgic Brits showed a keen interest in becoming Historic Characters at regional theme parks, a position that received 5,143 views. This role appeals to those wanting to work in environments reminiscent of their childhood visits.

Social media continues to influence career choices, with the TikTok Presenter role attracting 1,357 views. As the platform grows in popularity, more brands are leveraging it to engage audiences, making this a burgeoning career option.

The hottest Jobs are jobs with Purpose

The data also reflects a trend towards roles that offer societal impact. Positions like Head of Social Sustainability (989 views) and Emergency Call Handler (700 views) featured prominently, showing that many job seekers are motivated by opportunities to contribute positively to society.

Interestingly, the list includes two train-related jobs, suggesting a cultural fascination with the railway sector. The On-Train Conductor position received 803 views, while the Train Presentation Operative, responsible for maintaining cleanliness and assisting passengers, attracted 705 views.

Top 15 Most Viewed Job Postings of 2024

  1. Data Management Officer – 8,125 views
  2. Theme Park Historic Character – 5,143 views
  3. TikTok Presenter – 1,357 views
  4. CCTV Controller – 1,215 views
  5. Customer Contact Advisor – 1,177 views
  6. Head of Social Sustainability – 989 views
  7. Packaging Operator – 957 views
  8. Food & Beverage Team Member – 948 views
  9. Manual Line Operator – 912 views
  10. Inventory Operator – 806 views
  11. On-Train Conductor – 803 views
  12. SIA Door Supervisor – 790 views
  13. Warehouse Operative – 775 views
  14. Train Presentation Operative – 705 views
  15. Emergency Call Handler – 700 views

Lee Biggins, Founder and CEO of CV-Library, commented on these findings, saying, “The most popular jobs of 2024 reflect a shift in job seekers’ priorities. Whether it’s working in theme parks, engaging audiences as TikTok presenters, or making a difference in social sustainability and emergency services, people are looking for roles that offer more than just financial rewards. Employers can attract top talent by fostering a fun and supportive work environment and aligning with a clear, impactful mission.”

As the job market evolves, these trends indicate a growing diversity in career aspirations among Brits, from tech and media to social impact and public services.

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Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.