HRreview Header

Flexible working post lockdown could intensify competition to attract and retain staff

-

Flexible working post lockdown could intensify competition to attract and retain staff

Nearly two-thirds of UK workers are willing to live up to an hour away from their office if they implement flexible working, which may intensify competition to attract and retain staff post-lockdown.

This is according to O2 Business report “The Flexible Future of Work” which found that 63 per cent of employees are willing to work an hour away from work if flexible working is introduced. Currently, 62 per cent of workers live within 30 minutes of their office.

Almost half (45 per cent) predict companies will change their approach to flexible working following the COVID-19 lockdown and 81 per cent expect to work at least one day a week from home.

 

HRreview Logo

Get our essential daily HR news and updates.

This field is for validation purposes and should be left unchanged.
Weekday HR updates. Unsubscribe anytime.
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

 

While 40 per cent of workers live in the city, 41 per cent would be willing to move out to rural areas if flexible working is introduced.

Dr Heejung Chung, reader in sociology and social policy director at the University of Kent, said:

It will be difficult to go back to normal ways of working after lockdown, as we’ve now proven that most of us can work from home – despite many companies previously telling employees that it wouldn’t be possible.

The UK has a huge challenge with the geographic distribution of wealth, and this exaggerates the problem of overpopulation in cities. If people could work from wherever they want to, without any fear of career penalty, this would create a huge opportunity for everyone. Even though the findings highlight that people will be willing to live up to one hour away from work in the future – that’s still constrained by what people feel they currently need to do. If we completely opened this up with consistent flexible working, and we had the right digital infrastructure in place, that time could be significantly increased.

Katy Liddell, director business sales and service at O2, said

Whilst it’s difficult to fully gauge what the long-term impact of COVID-19 will be, “The Flexible Future of Work” shows us how the demand for flexible working and the role of technology in our working life is accelerating during lockdown, and how this might shape the future of the workforce. What’s clear is the ever-critical role connectivity will continue to play in our working lives going forward, wherever we are working from.

With more of us working flexibly than ever before, for most businesses, digital infrastructure has become more important than physical infrastructure. In the face of this, businesses must continue to evolve to meet the changing needs of their workforce to ensure they continue to attract and retain talent. At O2 Business, we remain committed to helping customers stay connected, particularly in these challenging times.

These results were gathered by O2 Business in partnership with ICM and YouGov by conducting a survey of 2,019 UK workers.

Darius is the editor of HRreview. He has previously worked as a finance reporter for the Daily Express. He studied his journalism masters at Press Association Training and graduated from the University of York with a degree in History.

Latest news

Middle East air disruption leaves UK staff stranded as employers weigh pay and absence decisions

Employers face complex decisions on pay, leave and remote working as travel disruption leaves British staff stranded in the Middle East.

Govt launches gender pay gap and menopause action plans to help women ‘thrive at work’

Employers are encouraged to publish action plans to reduce pay disparities and support staff experiencing menopause under new government measures.

Call for stronger professional standards to rebuild trust in jobs

Professional bodies call for stronger standards and Chartered status to improve trust, accountability and consistency across roles.

Modulr partners with HiBob to streamline payroll payments

Partnership integrates payments automation into payroll workflows to reduce manual processing and improve pay day reliability.
- Advertisement -

Jake Young: Strong workplace connections are the foundation of good leadership

Effective leaders are, understandably, viewed as key to organisational success. Good leaders are felt to improve employee engagement, productivity and retention.

AI reshapes finance jobs as entry-level roles come under pressure

Employers prioritise digital skills over traditional accounting as AI reshapes finance roles and raises concerns over entry-level opportunities.

Must read

In the future, Millennials will inherit the earth. And the Finance department. Is your business ready?

A new initiative by ACCA has highlighted 10 key drivers that are set to force change upon business processes, people and services.

Carol Hondonga: The candidate experience

Carol Hondonga Principal Adviser Talent Acquisition in Talent and Learning...
- Advertisement -

You might also likeRELATED
Recommended to you