Helping elderly loved ones cope with the financial and emotional demands of later life can be made easier from today – thanks to the launch of an innovative new employee benefit service.

time4care is a one-stop-shop, offering expert financial and legal assistance to anyone faced with the challenges of moving their parents into residential care.

“More and more people are finding themselves in a situation where their elderly parent or parents can no longer cope independently in their own home,” said Rob Dolbear, managing director of time4care.

“This is not something people like to think or talk about – so planning for this kind of situation is quite rare.

“We created time4care to provide a complete assistance package that can be offered by businesses as an employee benefit. It is designed to help people decide on the right kind of care, guiding them through the entire process of moving their loved-ones with as little distress and disruption as possible for all concerned.”

time4care provides access to comprehensive care advice and complete support throughout. A dedicated liaison officer is on hand to oversee the entire process, including the sale of an existing property.

“Once they have helped locate the best residential care option, our experts can take away any worries about selling an existing home and everything that entails – and it is remarkably inexpensive,” added Rob.

“From estate agents and solicitors to house clearance companies or vacant property management, nothing is left to chance. We can even provide advanced funding before the home is sold.”

Service users will also have access to qualified financial advisors, specialising in care fees planning and the financial affairs of older people. And Solicitors for the elderly are also part of the time4care offering – standing by to ensure all legal safeguards are met.

More information about the extensive support available through time4care is available at