HRreview Header

Government starts campaign to advertise new pension scheme

-

It is now just six weeks until the Government’s automatic enrolment programme will be introduced, with the aim to get 11 million more people saving in a workplace pension by 2018.

Starting with the largest employers, bosses will be required by law to pay into a workplace pension for all eligible staff who do not opt out. Anyone over 22 years of age, currently earning more than £8,105 and working for an employer who is affected, will be automatically enrolled.

With the auto-enrolment process rapidly approaching, consumer groups and pension companies have called for the Government to do more to advertise the scheme, especially given the current lack of awareness.

According to the Scottish Widows Workplace Pensions Report 2012, 52% of workers are unaware of the changes being presented from 1 October. These figures are even lower among workers earning less than £20,000, with only 30% knowing about these reforms. A spokesman for The Department for Work and Pensions said:

 

HRreview Logo

Get our essential daily HR news and updates.

This field is for validation purposes and should be left unchanged.
Weekday HR updates. Unsubscribe anytime.
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

 

“This programme will be brought in gradually over the next five years, so it is understandable that some people will not be aware of these changes.”

Initially only larger companies (employing more than 120,000 people) are required to comply. Smaller companies will be signed up gradually with all firms employing over 1,250 staff being involved this time next year.

To begin with only 1% of employee’s wages will be deducted and placed in a pension scheme. This will include tax relief, so in effect they will only lose 0.8% of their net pay. Employers must also add an additional 1%, although they can add more.

These will increase over time and by 2018 employees will pay 5% with employers adding a further 3%.

The Department for Work and Pensions (DWP) has today released a series of advertisements starring well known bosses such as Theo Paphitis and Karren Brady to help raise awareness of these impending changes.

The advertisements, which will be broadcast across all platforms including ITV, Channel 4, Sky, Channel 5, commercial radio stations and online, as well as print advertisements across the national press, key magazines and the business and trade press, will run until mid-October at a cost of £3.5m. The total awareness campaign on automatic enrolment will cost £8.1m.

Pensions Minister, Steve Webb, said:

“I’m delighted that well-known bosses have taken part in our latest awareness campaign, and back the biggest change in pensions for over a century – automatic enrolment.

“People should know that all they need to do is look out for a letter from their employer, and if they do nothing and stay ‘in’ they are effectively getting a pay rise.”

The DWP has stated it expects two- thirds of individuals to say “I’m in”, with only 9% in a DWP survey saying they would definitely ‘opt out’ and choose not to take part.

Latest news

Middle East air disruption leaves UK staff stranded as employers weigh pay and absence decisions

Employers face complex decisions on pay, leave and remote working as travel disruption leaves British staff stranded in the Middle East.

Govt launches gender pay gap and menopause action plans to help women ‘thrive at work’

Employers are encouraged to publish action plans to reduce pay disparities and support staff experiencing menopause under new government measures.

Call for stronger professional standards to rebuild trust in jobs

Professional bodies call for stronger standards and Chartered status to improve trust, accountability and consistency across roles.

Modulr partners with HiBob to streamline payroll payments

Partnership integrates payments automation into payroll workflows to reduce manual processing and improve pay day reliability.
- Advertisement -

Jake Young: Strong workplace connections are the foundation of good leadership

Effective leaders are, understandably, viewed as key to organisational success. Good leaders are felt to improve employee engagement, productivity and retention.

AI reshapes finance jobs as entry-level roles come under pressure

Employers prioritise digital skills over traditional accounting as AI reshapes finance roles and raises concerns over entry-level opportunities.

Must read

Ann Marie Bell: Unconscious bias of bonuses

Employees are often living day by day, attempting to stay afloat on their salary alone with the rising cost of living and a bonus scheme does not always have much of an impact on that, says Ann Marie Bell.

Allison Grant: Getting to grips with social media issues

There is widespread use of social media by individuals...
- Advertisement -

You might also likeRELATED
Recommended to you