A new study presented at the Royal Geographical Society (with IBG) Annual International Conference, shows that commuters use free Wi-Fi provision on their journey to and from work to ‘catch up’ with work emails, paving the way for the commute to be counted as work.
Dr Juliet Jain, Dr Billy Clayton and Dr Caroline Bartle from the University of the West of England have been analysing the uptake of free Wi-Fi on two of Chiltern Railways’ major routes – London/Birmingham and London/Aylesbury – to see how passengers use free internet provision on their journeys.
A total of 5000 passengers were surveyed. Traditionally, the government has been more concerned about the benefits of free Wi-Fi for business travellers, but the research team believe that the impact on commuters may be more important.
Over a 40 week period in 2016-17, Chiltern Railways incrementally increased the amount of free Wi-Fi available to its customers on its mainline route, and around 3000 customers were surveyed. Results show that by the end of the 40 weeks, commuters had made the most of the rise. On the Birmingham to London route, the proportion of commuters connecting to the free Wi-Fi rose from 54% when 20MB was offered to 60% when 125MB was offered. In comparison, connection by mobile data fluctuated around 48%.
Interviews with customers revealed why internet access was as important for commuters as business travellers. Many respondents expressed how they consider their commute as time to ‘catch up’ with work, before or after their traditional working day. This transitional time also enabled people to switch roles, for example from being a parent getting the kids ready for school in the morning to a business director during the day.
Until now, there has been little research to evaluate the impact free Wi-Fi provision has had in the UK, despite government encouragement for companies to provide access on transport networks. The researchers looked to Scandinavia to see how commuting time could be measured differently, and found that in Norway some commuters are able to count travel time as part of their working day.
Dr Juliet Jain told the conference: “If travel time were to count as work time, there would be many social and economic impacts, as well as implications for the rail industry. It may ease commuter pressure on peak hours and allow for more comfort and flexibility around working times. However it may also demand more surveillance and accountability for productivity.”
Alan Riley, Customer Services Director at Chiltern Railways, said: “We were pleased to help with this research; it has reinforced how Wi-Fi on trains increases productivity.”
Trains would also have to offer a good working environment including tables, power, space and good continuous connectivity for internet and phone calls, which would need investment from train operators and telecoms industries
Jonathan Richards, CEO and founder at breatheHR
“The fact that we are now so connected is undoubtedly good for business and may allow employees to get a head start on their day, as was shown in the recent research from the University of the West of England. However, the blurring of time at home and work can have a detrimental effect on the workforce. The ‘always on’ mentality can quickly become part of the norm. If colleagues are emailing outside of working hours, it can quickly spiral into the habit of checking your inbox in case you miss something which can then manifest into answering ‘just this one email’.
“The overall impact of this can breed a culture where employees are not fully engaged or productive when they are in the office. Businesses can address this and nip it in the bud by offering ways of working that work for all employees. Flexible working hours may benefit one whereas working from home opportunities may make a huge difference to another. These are relatively easy adjustments that can be made to ensure business efficiency but also guard against staff burn-out”
Rebecca joined the HRreview editorial team in January 2016. After graduating from the University of Sheffield Hallam in 2013 with a BA in English Literature, Rebecca has spent five years working in print and online journalism in Manchester and London. In the past she has been part of the editorial teams at Sleeper and Dezeen and has founded her own arts collective.
