The winners of the 2014 CIPD Recruitment Marketing Awards (RMAs), in association with People Management magazine, were announced at a black tie event at The Brewery in London.
Digital agency andsoMe won the overall ‘Grand Prix’ Award, as well as the prize for ‘Best Use of Social Media,’ for their campaign with Boots, which started last June with the challenging intention of recruiting 8,000 temporary Christmas assistants. The campaign focused on online and social media channels, using the hashtag #ReadyforXmas to draw attention to a number of vacancies in Boots stores across the country.
Peter Cheese, Chief Executive of the CIPD, said: “andSoMe’s campaign for Boots was a great example of how the diverse range of channels available to recruiters can work together to create an exciting and engaging campaign. That particular campaign focused on a seasonal recruitment need, but it’s important to remember that the job for many recruiters is not just about filling gaps now, but helping build sustainable and future-fit organisations. That’s why it was great to see amongst the other entries so many fresh and original ideas for reaching clear target audiences, delivering impactful and engaging campaigns built not just on great creative and content, but also on credible and authentic storytelling.”
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Anthony Moran, Marketing Director of Redactive Media Group, said: “Last night over 450 senior industry professionals attended the CIPD RMAs where we crowned winners across 19 categories. These deserving winners demonstrated innovation and creativity to deliver tangible results and make a lasting business impact.’’
Havas People, Bernard Hodes, Stafford Long and TMP World Wide also did particularly well at the Awards, winning more than one award each for their pioneering work.
In addition to the ‘Grand Prix’ Award, there were eighteen other Awards that were presented on the night. The winners in each category were:
- Best Art Direction – Havas People – Ministry of Defence and TMP Worldwide – FCO Services – Highly Commended
- Best Press Advertisment – WDAD Communications – Bidwells
- Best Outdoor Campaign – Havas People – Direct Line Group
- Best Use of Copywriting – Stafford Long – Barclays
- Best Diversity Initiative – Thirty Three – EDF Energy and Penna/Mediacom – Met Police CKP – Highly Commended
- Best Employer Brand – Bernard Hodes – Carphone Warehouse
- Best Graduate Initiative – Stafford Long – Barclays Digital Assessments and AIA Worldwide – Thales – Highly Commended
- Recruitment Effectiveness – Bernard Hodes – Enterprise Rent-A-Car and Chatter Communications – Manchester Airport Group – Highly Commended
- Best Digital Solution – TMP Worldwide – GCHQ
- Best Use of Mobile – Omobono – Accenture
- Best Use of Social Media – andSoMe – Boots
- Best Use of Video – TMP Worldwide – Rolls-Royce
- Best Recruitment Website Below £50,000 – Wave – Bloomberg
- Best Recruitment Website Above £50,000 – Bernard Hodes – Enterprise Rent-A-Car
- Best In-House Recruitment Team – Virgin Money
- Best Internal Communications – CA3 – RBS
- Campaign of the Year – Pink Squid – Jaguar Land Rover
- Agency of the Year – AIA Worldwide
- Grand Prix – andSoMe – Boots
