Gift Cards become the go-to support during tricky economic times

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The cost of living has been hard for many to ignore across the UK in recent years. 

With noticeable increases in the price of fuel, travel, social activities and so much more lingering like a dark cloud above our heads – some have chosen to fight back against this gloomy outlook by utilising gift cards to distribute funds, support free school meals, budget efficiently, and provide assistance to those who need it as we lead up to the costly festive period.

Gift cards are already being successfully used by many businesses to help their employees enjoy the latest fashion, delicious food and exciting gadgets.  They have become vital for organisations that wish to offer support in a more respectful way than traditional handouts. With control and flexibility over the amount gifted as well as the assurance of knowing where and how the money is spent, gift cards provide users with maximum control while eliminating the hassle and complexities associated with bulk gifting.

As the UK’s largest retailer with over 3,500 stores nationwide, Tesco Corporate Gift Cards have become the gift card of choice thanks to the thousands of products offered under just one roof. From Low Everyday Prices to Aldi Price Match, Clubcard Prices to community support schemes, over 20 million UK households have already benefitted from the best deals over recent years.

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Image © 2021 Ben Stevens / Parsons Media

How they’re being used

What makes the gift cards so unique is the way they can be used.  Not only for fresh produce, stylish clothing and quality homeware items – but in effect, can be viewed more as a personalised wallet to control finances and restrict spend.  With the Spend Card, there’s even space to specify suggested restricted items.  There’s also a handy top-up function, perfect for accurate distribution when sending funds to multiple recipients.

Closer to home

Temporary staff, complex organisational structures, varied working patterns, and distribution to numerous locations in the UK, corporate gift cards have proven to be an innovative solution.  The introduction has brought simplicity to what is arguably one of the most challenging yet rewarding sectors to work in.

It’s probably impossible to sum up the impact of corporate gift cards in today’s environment in a few short words, but the positive effect they have had is unignorable.  To find out more information, head to www.tescoforbusiness.com.

Alessandra Pacelli is a journalist and author covering human resources and employment topics. She contributes regularly to HRreview, where she reports on labour market trends, employment costs, flexible working policies, HR wellbeing, and AI adoption in HR. Her work focuses on analysing industry research and policy insights relevant to HR professionals and organisational leaders.

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