Job van der Voort: AI is not the enemy of good work – it’s how we make work better

-

Not just in HR, but almost every area of business. As if doing things the hard way makes their work more meaningful. Here’s the truth: good work isn’t about effort. It’s about impact.

At Remote, we don’t see AI as a threat to human potential. We see it as a way to scale it. HR teams managing global, distributed work have a lot on their plates – and AI helps them focus on what actually matters: unlocking smarter, more inclusive, more efficient, and more adaptable teams.

Nobody gets bonus points for doing things the long way. Customers don’t care how you got there, just that you delivered.

HRreview Logo

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

Using AI better

A lot of resistance to AI comes from fear – of job loss, of losing control, of what it all might mean. But that fear misses the point. AI isn’t replacing people. It’s making their work better. The real question isn’t should we use it – it’s how we use it.

I’m not the only one saying this. Nvidia’s CEO Jensen Huang put it well: “You are not going to lose your job to an AI, but you’re going to lose your job to someone who uses AI.”

Of course, AI isn’t perfect. It can make mistakes. It can get things wrong. But that’s not a reason to avoid it. It’s a reason to learn how to use it better. Let’s not forget: today is the worst AI will ever be. It’s only getting better – faster, smarter, more reliable. And it works best when paired with people. Tools like generative AI are only as good as the prompts we give them.

Here are two ways AI is making a real difference at Remote.

AI as a skills equaliser in global hiring

Hiring has always had bias baked in – who you know, where you studied, where you live. AI can help change that. It evaluates people on what they can do, not where they’re from.

With the right tools, a self-taught developer in Lagos can stand shoulder to shoulder with a Harvard grad. AI helps level the playing field, and when combined with remote work, it opens doors that used to be locked.

Data-driven productivity

AI also makes work smoother. Smart tools help balance workloads, automate busywork, and reduce the need for micromanagement.

AI scheduling tools cut through time zone chaos. Predictive analytics show when teams are at risk of burnout. All of this frees people to do more focused, meaningful work.

The path forward: AI as a strategic lever

Not every job will change overnight, and not everyone needs to become an AI expert. But leaders do need to pay attention. This isn’t hype – it’s a real shift. And it’s not “humans vs. machines.” It’s humans with machines.

Yes, the headlines can sound bleak – entry-level jobs under threat, workforces unprepared. But AI isn’t some runaway force. It’s a tool. Learn it, use it, and you’ll build stronger, more resilient teams. So if you’re still sceptical, ask yourself this: are you more committed to how work gets done, or what gets done?

AI helps us do more, faster. And that’s the point.

CEO and Co-Founder at 

Job is the CEO and co-founder of Remote. Job previously worked as a neuroscientist before leaving academia to become the VP of Product at GitLab, the world’s largest all-remote company, where he hired talent in 67 different countries. Job is a sought-after presenter, speaking on topics related to scaling a remote-first startup, remote culture, and the future of work.

Latest news

Lucy Standing: Older workers are back in the centre of the hiring debate – ready to lead the response?

For HR leaders, the argument is simple: the people being filtered out of your hiring process are not past their best.

One in 10 women quit work after pregnancy loss, report finds

Research suggests inconsistent workplace support following pregnancy loss and maternity leave is contributing to resignations and poorer mental wellbeing.

Fear of becoming obsolete grips workers as AI reshapes careers

More than two in five workers worry their skills could become outdated as AI reshapes hiring demands and increases pressure to keep learning.

Ford rehires 350 engineers after AI fails to deliver

Carmaker says veteran engineers have helped improve quality, mentor younger staff and retrain AI systems after automated checks fell short.
- Advertisement -

Low harassment reporting may hide workplace misconduct, employers warned

Low workplace harassment reporting rates may reflect a lack of trust in reporting systems rather than an absence of misconduct, new research suggests.

Jennifer Liston-Smith joins Halo Workplace Nurseries board

HRreview columnist Jennifer Liston-Smith has joined Halo Workplace Nurseries as chief purpose officer to help develop its workplace nursery compliance platform.

Must read

Jamie Akhtar: The threat within: cybersecurity risk in the cost-of-living crisis

The threat of cyberattacks today is also on the rise due to other external factors like supply chain fraud or nation-state interference...

Jody Tranter: Five ways to boost team engagement

Read how to make employee engagement genuine and individual-focused.
- Advertisement -

You might also likeRELATED
Recommended to you