‘Home dads’ are on the rise with one in five fathers of a child under five years old as a sole child carer for part of the working week. Clearly, men are taking on a new role in the family and are becoming more involved with their children’s upbringing. In this way it is becoming increasingly important that companies provide both their male and female employees with childcare vouchers and help those ‘stay at home dads’ organise their finances.
With all the belt-tightening going on and benefits being cut, childcare vouchers might just make a real difference for parents who are struggling to make ends meet.
Employers must not assume mothers are the primary carer and instead should make the most of men’s growing interest in their roles as fathers. Childcare vouchers can be used as an opportunity to appear more ‘father-friendly’ and retain key male staff. After all, a study from Lancaster University said that men who have a more balanced life perform better at work…
Iain McMath, Managing Director, Sodexo Motivation Solutions
Iain joined Sodexo Motivation Solutions in August 2002 bringing eleven years commercial and marketing experience with him.
As Managing Director, Iain is responsible for the overall strategic direction of Sodexo Motivation Solutions, covering Employee Benefits, Incentive & Recognition and Public Benefits. He also oversees UK investment and development, and ensures the delivery of a high quality service.
Since taking up the position, Iain has played an important role in securing major contracts with high profile organisations such as the Home Office, and the launch of the SayCare program. Iain also works with a number of NGO’s in guiding strategy and influencing policy.
Before joining Sodexo Motivation Solutions, Iain worked as a senior executive for a number of companies involved in the aerospace and automotive industries.
In his spare time Iain enjoys theatre, literature, as well as tennis and ski