You can’t be serious! New research explores role of humour in business

-

shutterstock_131550800
Two thirds of adults in the UK rated humour ahead of appearance, intelligence, confidence and a ‘solid handshake’.

Two thirds of UK workers think that showing a sense of humour is crucial to making a successful first impression, according to new research commissioned by Crowne Plaza Hotel & Resorts.

According to their study, as many as 66 percent, or two thirds, of adults in the UK rated humour ahead of appearance (50%), intelligence (39%), confidence (29%) and a ‘solid handshake’ (22%) in the poll published this week.

Surprisingly, it revealed that over a third (35%) of working Brits do not do anything at all to prepare for important business meetings, which can ultimately affect their ability to create a positive first impression.

Discussing the research findings, award-winning behaviourist, motivational speaker and author, Jez Rose said, “The Crowne Plaza brand has commissioned a piece of research into what makes a positive first impression in business and what’s interesting is that you wouldn’t usually expect ‘humour’ to factor more favourably in the findings than appearance… or intelligence even!

HRreview Logo

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

“What this tells us is that it’s not about trying to be funny or cracking jokes during your meeting; it’s about conveying a good sense of humour to create a connection,” Rose continued. “This can be done simply by having a cheery disposition and smiling. Sometimes these small things are overlooked in business meetings and yet make all the difference.”

With social media playing a greater role in organisations today than ever before, more than one in three of those surveyed agreed that having the right profile picture is ‘very important’. At the other end of the spectrum, talking over people in meetings and not making eye contact with peers both work to create a negative first impression to colleagues and clients.

When making initial communication with a new contact, email has now overtaken phone calls with 76 percent of workers using this method above more traditional means of communicating. Interestingly, text messaging is very much part of the business mix with almost half (45%) saying they use it to communicate with colleagues or clients. “This is a stark contrast to ten years ago when only one in five working business men and women would think to personally text message their new colleagues or clients,” adds Rose.

When it comes to conducting business in the most successful way, three quarters of people agreed that face-to-face trumps all.

Latest news

Personalising the Benefits Experience: Why Employees Need More Than Just Information

This article explores how organisations can move beyond passive, one-size-fits-all communication to deliver relevant, timely, and simplified benefits experiences that reflect employee needs and life stages.

Grant Wyatt: When the love dies – when staying is riskier than quitting

When people fall out of love with their employer, or feel their employer has fallen out of love with them, what follows is rarely a clean exit.

£30bn pension savings window opens for employers ahead of 2029 reforms

UK employers could unlock billions in National Insurance savings by expanding pension salary sacrifice schemes before new limits take effect in 2029.

Expat jobs ‘fail early as costs hit $79,000 per worker’

International assignments are ending early due to family strain, isolation and poor preparation, as rising costs increase pressure on employers.
- Advertisement -

The Great Employer Divide: What the evidence shows about employers that back parents and carers — and those that don’t

Understand the growing divide between organisations that effectively support working parents and carers — and those that don’t. This session shows how to turn employee experience data into a clear business case, linking care-related pressures to performance, retention and workforce stability.

Scott Mills exit puts spotlight on risk of ‘news vacuum’ in high-profile dismissals

Sudden departure of a long-serving BBC presenter raises questions about how employers manage high-profile dismissals and limit speculation.

Must read

Madlena Pozlevic: Three top self-care tips this Stress Awareness Week

Flexible working once a week could be a way to reduce stress.

The view from America: The U.S.’s nonexistent paid parental leave policy

With the US in the early stages of the race to replace President Obama in the White House, candidates particularly on the Democratic side, are throwing focus onto the US's failure to provide paid leave for new parents.
- Advertisement -

You might also likeRELATED
Recommended to you