Employees are prioritising long-term financial security in 2025, with increased employer pension contributions topping the list of most sought-after benefits.

Research by employee benefits technology provider Zest shows that 30 percent of employees favour higher pension contributions, with this figure rising to 41 percent among those over 55.

Employers are currently required to contribute at least 3 percent of an employee’s earnings towards their pension, making up a combined minimum of 8 percent when paired with employee contributions. Increasing this percentage could ease the financial burden on employees, allowing them to manage current living expenses without compromising their retirement savings.

Healthcare Benefits Remain a High Priority

Private medical insurance is the second most desired benefit, with 29 percent of employees expressing interest in its inclusion within their benefits packages. This demand is particularly strong among employees over 55, with 39 percent citing it as a priority.

The NHS waiting list, currently standing at nearly 8 million people, and rising private healthcare costs have increased the appeal of employer-sponsored private medical insurance. This benefit, which topped the list last year, remains a critical factor for employees considering their options.

Cost-of-Living Support and Wellbeing

Economic pressures continue to influence employee priorities. Twenty-three percent of workers are calling for employer contributions to energy costs at home, particularly relevant given the 1.2 percent increase in the energy cap in January. The same proportion of employees favours discount vouchers for high street shops and brands, reflecting the impact of rising inflation on household budgets.

Flexible wellbeing allowances are another area of interest, with 19 percent of employees seeking vouchers that can be used for personal wellness activities. Paid mental health leave is also gaining traction, with 16 percent of workers saying it is a desirable addition to their benefits package.

Addressing Employee Expectations

Matt Russell, CEO of Zest, said that continued economic challenges mean are playing a role in this landscape, with employees looking for long-term financial support from their employer.

“Increasing pension contributions is one of the most effective ways to reward employees and attract new talent,” Russell said. “In a climate where many people have been forced to dip into their savings, employers who increase pension contributions can ensure their employees continue to build retirement pots without impacting their day-to-day finances.

“Employers must ensure they listen to which benefits are most important to their employees – this is vital to boost morale and productivity, providing organisations with a competitive edge.”