Woto, the newest social media publishing space on the web with a user base of over 10,000, has released the World’s first graduate job description written entirely in code.

Whoever cracks the coded criteria first and applies for the job in code will be rewarded with a paid internship with woto.com located at the prestigious Bartle Bogle Hegarty (BBH) advertising agency.

With writing being an essential part of the role, Woto saw no easier recruitment strategy than to post the actual job advertisement in code – a way to separate the wheat from the chaff.

The internship is an opportunity for forward-thinking UK-based digital design graduates, to get a foot onto the first rung of the career ladder in one of London’s most successful advertising agencies.

Woto’s founders, Ian Collins and Ekin Caglar, believe that because technology is changing the nature of jobs available in the UK, the next generation of IT graduates will need to be increasingly more flexible and versatile in their skillsets.

Ian Collins, CEO and Co-Founder of woto.com comments: “woto.com is a completely new type of digital publishing space, and with innovative products, you need likeminded people.  A standard job advertisement would just not have been effective for this role.”

Ekin Caglar, CTO and Co-Founder of woto.com comments on the importance of coding today: “The fact that code has just been introduced in schools shows the important role technology is playing in our future.  As a company embracing the future, we want to employ young people who can ‘talk our talk’ but also learn and develop at the same rate as the technology around us is.”

“An internship with Woto and BBH is the ideal stepping stone for those wanting a career in technology and digital media – a career that the government has confirmed is going to shape a huge part of our future.”

Why are internships key?

According to High Fliers Graduate Market Report 2014 – 37% of this year’s entry-level positions are expected to be filled by graduates who have already worked for their organisations.

“If our successful graduate proves him or herself, we will have no hesitation in offering them a full time position at the end of their internship” says Caglar.

Woto’s founders are extremely ambitious with plans to grow their 10,000 users to a community of 100,000 million over the next three years. As a result Woto has made a commitment to creating at least 1000 new jobs across digital, social media and marketing by the beginning of 2020.

Interested graduates can try to decode their way in to a job by visiting http://woto.com/code