Any business today that isn’t exercising a tight grip on its budgets is either very lucky or very foolish. Buyers and procurement specialists are under increasing pressure to achieve more with less. So what happens? Companies...
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Anyone who has had the misfortune to sit through what are often – inaccurately – described as...
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There is no substitute for training, and managed behaviour change, for harnessing natural sales...
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Selling to a procurement department is like playing tennis against a giant octopus: if one...
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A recent study of senior sales and marketing executives across manufacturing and service...
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