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A certified NLP and hypnosis practitioner with a degree in Creative Writing and a background in executive coaching, Ciara is passionate about language and its place in personal development work. Through both study and experience, she has developed a solid understanding of transformational techniques and practices and continues to expand her knowledge base in this field. In her role as Marketing Manager for CRITICAL Software, Ciara is responsible for the company's UK marketing needs, maintaining both internal and external communications to a high level, putting her avid interest in effective communication to work.