The Value of Family-Friendly Benefits in Talent Attraction & Employer Branding
Free live webinar – [Insert Date/Time]
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In the race to attract and retain talent across a multigenerational workforce, family-friendly benefits are proving to be a critical part of an organisation’s Employee Value Proposition (EVP). From influencing Gender Pay Gap reporting to shaping corporate brand perception and recruitment outcomes—support for working parents and carers matters more than ever.
Key stats:
- 61% of women consider an organisation’s gender pay gap when assessing a new role (EHRC)
- Flexible working is the top benefit jobseekers look for—above any other typical perk
- Family support ranks second for women, just behind flexible working (My Family Care/Hydrogen report)
With online comparison platforms and social media increasing transparency around employer culture, your policies and benefits are in the spotlight. And employees are paying attention.
Join us for a lively panel discussion where we explore how progressive employers are enhancing their EVP through inclusive, family-focused strategies.
In this session, we’ll explore:
- Why family-friendly benefits are essential to attracting top talent
- How they influence your brand, diversity outcomes, and employee loyalty
- What today’s jobseekers—especially parents and carers—expect from employers
- Best practice insights from leading organisations across sectors
Meet Our Expert Panel
Hosted by: James Marsh
HR Manager at Planet Organic and former Editor of HRreview
James brings real-world insight to today’s workplace challenges and leads the InsideHR webinar series.
Nikunj Upadhay
Diversity and Inclusion Lead, Barclays
A leading voice in building family-inclusive workplace strategies at one of the UK’s most progressive employers.
Cassie Raine
Co-Founder, Parents and Carers in Performing Arts (PiPA)
Actor and advocate working to make the performing arts sector inclusive of parents and carers.
Yvonne Smyth
Group Head of Diversity & Inclusion, Hays
Sharing the latest recruitment insights on what today’s candidates are looking for—and how employers are adapting.
Jennifer Liston-Smith
Head of Thought Leadership, My Family Care / Bright Horizons
A sought-after consultant working with top employers on family-friendly best practice and inclusion strategies.
