Rupert Dean

Rupert Dean is CEO of x+why, a company focused on workplace solutions and flexible office spaces. He is a thought leader on the future of work in the modern economy, particularly regarding hybrid working arrangements and the evolving role of physical office environments in supporting collaboration. Dean has been a featured speaker at industry events including the Coworking Manifesto in Switzerland and has contributed commentary to HR publications on workplace trends, construction industry confidence, and the strategic use of office spaces in hybrid work models. His expertise spans workplace design, organizational culture, and the intersection of physical and flexible working arrangements.