2pm Thursday 26th March 2026
HR teams are being asked to deliver greater impact with fewer resources. This practical session is designed to help you move beyond instinct and start using workforce data to make faster, smarter decisions that drive real business results.
Led by Adena White, Market Intelligence Manager at HiBob, this session blends behavioral science with business strategy to make people data practical and powerful. Holding a Ph.D. in Organizational Behavior and an MBA, Adena specialises in turning complex workforce data into clear, compelling stories that help HR teams make confident, evidence-based decisions.
Perfect for HR professionals in small and growing businesses, this session will equip you with clear frameworks and practical guidance to turn insight into influence without getting lost in statistics.
You will learn how to:
- Build a data-informed HR approach
- Understand the story behind key metrics such as engagement, retention, and training ROI
- Confidently demonstrate how HR contributes to business performance
- How strengthening your data fluency helps you make better use of AI tools and gain leadership buy-in
Guest: Adena White, Market Intelligence Manager at HiBob
As a Product Marketing Specialist and Market Researcher, I am passionate about transforming complex data into compelling insights that drive brand image, thought leadership, and business growth. I synthesize information from a wide range of sources—customers, prospects, competitors, analysts, and internal teams—to uncover the stories that matter most. As a strategic evangelist, I bring these insights to life through presentations, speaking engagements, and cross-functional collaboration, ensuring our message resonates with audiences and positions our products for success.
Host: James Marsh
James is an organisational learning and development specialist and has worked as an HR manager, consultant, in-house recruiter and trainer with expertise in both management strategy and HR policies and processes. A former editor of HRreview, James then spent seven years at specialist retailer Planet Organic as the architect of their learning strategy and apprenticeship programmes before moving to Guardian News Media in June 2022. He has continued to work closely with HRreview as a podcast presenter and the regular chairperson of their award winning webinar series, InsideHR.
