Kylie Jenner makes the equivalent of nearly 32 years of work for the average UK worker with one Instagram post.
This research was conducted by Adzuna, which found that Kylie makes £972,712 per Instagram post, which would take the average UK worker who earns £30,420 annually, 31 years and 11 months to earn.
Ariana Grande came in second with £765,261 per post which would take the average UK worker 25 years to earn. Cristiano Ronaldo earns £749,126 per post which would take 24 years and seven months for the average UK worker to earn.
Kim Kardashian, Kylie’s older sister earns £699,184 per post, which takes 22 years and 11 months for the average UK worker to collect.
Andrew Hunter, co-founder at Adzuna said:
These findings really emphasise that social media is an incredibly profitable business and one that many people might be aiming to break into. But it’s important to remember that it does take a lot of hard work – and you won’t be able to earn as much as these household names straight away either. Maximising on your current platform and skills such as copywriting, photography and videography can help those looking for a career in social media and should be a key focus on your CV if they are serious about making it online.
Dwayne ‘The Rock’ Johnson earns £677,671 per post which takes 22 years and two months for the average UK worker to earn. The former wrestler earns more per post than Beyonce, Taylor Swift, Neymar Jr and Justin Bieber.
Reality TV stars are also experiencing high earning power Instagram posts, as Molly-Mae Hague winner of Love Island 2019, who has 3.7 million followers makes an average of £13,658 from a sponsored post.
Adzuna collated this research by using data from Hopper’s Instagram Rich List and comparing it to the average UK employee’s salary from the Office for National Statistics (ONS) and GQ.
Darius is the editor of HRreview. He has previously worked as a finance reporter for the Daily Express. He studied his journalism masters at Press Association Training and graduated from the University of York with a degree in History.