UK businesses are suffering a large disconnect with employees, as managers implement engagement and retention strategies that don’t coincide with what employees actually want.
A recent survey has found that almost half of managers (49%) believe that wages attract candidates to new roles, but career progression is cited as the main reason for staff moving on.
Serviced office provider Business Environment polled 750 recruitment and business managers across the UK on the staff turnover experienced at their companies over the past year and employment plans for the year ahead. While over 50 percent of those surveyed stated career progression as the main reason for staff moving on from a company, only a fifth (20%) stated wage issues as a reason for their employees moving on.
This disconnect between employees and employers is further highlighted in the range of retention strategies that businesses are currently utilising. The most common strategy used for retention is training & development, with almost half of respondents (48%) stating this is their preferred method. However, only just over a quarter (29%) use progression opportunities to retain staff.
David Saul, Managing Director of Business Environment, said:
“With staff churn at a consistent rate and the associated costs of recruitment, it’s essential that businesses hold on to the great staff that they currently employ. However, until businesses understand what it is that keeps them happy, they’ll continue to lose valued members of their team.” Almost a fifth of those surveyed stated that on average, between 11 and 20 staff left their company in 2014.
“It was found that only 28 percent of managers are planning to employ more staff in 2015 compared to 2014. The fact that most are not planning to employ more staff next year demonstrates how crucial it is to implement effective retention strategies.”
When looking at recruitment tactics, despite advances in digital approaches, recruitment consultants are still the most effective way of sourcing staff, according to a third (29%) of those questioned. Secondary to this, managers work on recommendations and contacts, with 19 percent citing this as an effective way of recruiting. Social media and Facebook are still trailing behind, with only five percent describing these methods as effective recruitment strategies. Surprisingly, only seven percent see LinkedIn as an effective way of recruiting staff.
“It’s clear to see that the personal touch in recruitment is still prevalent,” David added. “Employers should also use this personal touch to better understand what their employees want from them and ask themselves what staff retention is worth to them.”
Steff joined the HRreview editorial team in November 2014. A former event coordinator and manager, Steff has spent several years working in online journalism. She is a graduate of Middlessex University with a BA in Television Production and will complete a Master's degree in Journalism from the University of Westminster in the summer of 2015.