Younger workers would stay at company longer if it was actively lowering its environmental impact

New research reveals what Generation Z and Millennials expect from employers when it comes to their workplace: sustainable buildings and sustainable working practices.

A new survey of 1,000 Millennials (those born from the early 80s to mid-90s) and Generation Z (born between the mid-90s and mid-00s) was conducted on sustainability and corporate social responsibility (CSR) in the workplace*.

The research revealed that this younger generation highly value the sustainability credentials of their employer, with an overwhelming majority (86 per cent) saying they would stay at a company longer if it reported back on how it is lowering its impact on the environment.

The research also revealed the top three CSR objectives that matter to the younger generation:

An environmentally-friendly building (46 per cent); Programmes in place to support health and wellbeing, including mental health (45 per cent); Charity partnerships to get involved with (36 per cent).

In terms of the office environment, the research also revealed the most important design elements to the younger generation are:

Quiet zones (52 per cent); Hydration stations (31per cent); Comfy seating areas (31per cent). Working culture, meanwhile, also requires forethought from employers say Millennials and Generation Z. This includes being flexible in terms of working hours and location (50 per cent), openness and transparency (46 per cent), and investment in personal development (44 per cent).

Sarah Taylor, Managing Director of BRITA UK, commented,

Our research shows that Generation Z and Millennials are a force for change. They believe in living a more sustainable life and their day to day decisions will likely reflect this. It’s now up to businesses to reflect these expectations in the workplace. Get this right and you will be rewarded with a loyal, talented and productive workforce.

*By BRITA Professional

Interested in attracting young talent and the future of work? We recommend the Early Talent Forum 2019 and Future of Work Summit 2019.

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Aphrodite is a creative writer and editor specialising in publishing and communications. She is passionate about undertaking projects in diverse sectors. She has written and edited copy for media as varied as social enterprise, art, fashion and education. She is at her most happy owning a project from its very conception, focusing on the client and project research in the first instance, and working closely with CEOs and Directors throughout the consultation process. Much of her work has focused on rebranding; messaging and tone of voice is one of her expertise, as is a distinctively unique writing style in my most of her creative projects. Her work is always driven by the versatility of language to galvanise image and to change perception, as it is by inspiring and being inspired by the wondrous diversity of people with whom paths she crosses cross!

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