Edenred is launching a new communications toolkit to support employers in driving awareness of eye health issues among their employees.
The toolkit is designed to help employers make the most of National Eye Health Week which runs from Sep 17 – 23 urge employees to get their eyes tested and promote the availability of eyecare vouchers.
Mark Carman, Director of Communications Services at Edenred said:
“Promoting good eye health is an issue which often gets bumped to the bottom of to do lists in organisations. This is a mistake as statistics show that 1.8 million people in the UK live with sight loss and that for 53% of these, a simple sight test and new spectacles could really help. That’s why we are keen to support National Eye Health Week as an important event in the corporate calendar.
Our aim is to make it easy for employers to communicate the importance of eye health, encourage take up of eyecare vouchers and get employees to take eye tests which are as important for all round health as eye health.”
The Edenred toolkit consists of a range of communications materials including posters, wage slip inserts and emails that clients can use to promote eye health and eyecare vouchers. Edenred will also provide bespoke communications materials for organisations.
