The salary gap between London and UK wide salaires has dropped by six percent in the last 12 months according to Creativepool, the creative industry online network.

Creativepool’s annual creative industry report, in partnership with marketing recruitment specialists, Purple, surveyed 1,000 industry professionals, the London-based startup also revealed the average salary increase by sector, finding Design & Advertising professionals saw the biggest salary increase of up to £10,500.

Michael Tomes, Founder of Creativepool, said:

“Optimism is the word that can be used to describe the creative industry for 2015 as 60 percent of those within the sector think their pay will increase. We believe Creativepool’s report shows the industry’s confidence as a whole.”

“The research found that the pay gap for workers in London and those outside has started to close. Salaries in the capital have always been known to be higher but with the London housing crisis, more creatives are beginning to reside in larger cities as we have seen many new agencies and studios appearing in cities such as Glasgow, Manchester Bristol and Brighton. A big part of this is due to the “digital switchover”, people no longer need to be in London, the digital economy facilitates people working away from the expense of the capital. ”

Creativepool’s report looks at creative sector salaries between 2014-2015 and amongst its findings, it also revealed:

  • 60 percent of professionals think their pay will increase in the coming year, which is a 4% increase from 2014
  • The Millennials ( 26-35 year olds) continue to dominate the industry, with over 50 percent of roles
  • Digital & Web has now taken over Advertising as the largest creative sector in the industry claiming 22 percent of the workforce. An increase of five percent from last year
  • The creative industry is still a largely male-dominated world with just 41 percent females within the sector
  • Freelancers make up almost 1/3 of all working professionals

Following the research, Managing Director of Purple, Matt Nudds comments:

“The creative industry is a central part of the UK’s global appeal. Year on year, this sector is contributing more to the UK economy and that means our collective voice is louder than ever before.”





Steff joined the HRreview editorial team in November 2014. A former event coordinator and manager, Steff has spent several years working in online journalism. She is a graduate of Middlessex University with a BA in Television Production and will complete a Master's degree in Journalism from the University of Westminster in the summer of 2015.