Designing a benefits strategy that has something for everyone, and appeals to the whole of a workforce can be a challenge for any business, as employees at different ages or life stages can have very varied needs.

A new report from leading Financial Wellbeing Provider, Neyber, shows how we can help to support a multi-generational workforce.

All companies must now offer a pension, but some employers will also choose to make other benefits such as medical insurance or life cover, available to all employees. Others will offer voluntary extras only or take a flexible benefits approach.

However, regardless of an employer’s benefits strategy, our research found some consistent patterns amongst the employees we surveyed.

35 to 64 year olds appreciate their pension more than any other benefit

Flexible working and pensions highly valued across all age groups. Younger workers value flexible working over pensions, but those aged between 35 and 64 appreciate their pension more than any other benefit.

This is an interesting shift from 2017, where pensions were the most valuable benefit across all age groups. Could this mean that flexible working is becoming more widely available, or has auto-enrolment made pensions ‘business as usual’ for younger workers?

Neyber’s full report – the DNA of financial wellbeing – can be found here.





Rebecca joined the HRreview editorial team in January 2016. After graduating from the University of Sheffield Hallam in 2013 with a BA in English Literature, Rebecca has spent five years working in print and online journalism in Manchester and London. In the past she has been part of the editorial teams at Sleeper and Dezeen and has founded her own arts collective.