A recent study by London Office Space has revealed the most sought-after job positions for graduates in the UK this year, with data analysis taking the top spot.

The findings, based on average monthly Google searches and the availability of job listings, provide valuable insights for new graduates navigating the job market.

Top Careers for 2024 graduates

Data Analyst

    • Average Monthly Google Searches: 5,145.83
    • Open Job Listings: 68
    • Insight: Data Analysts are in high demand for their role in interpreting complex data to drive business decisions. The tech and finance sectors offer plentiful opportunities for these professionals.

Project Manager

    • Average Monthly Google Searches: 3,980.83
    • Open Job Listings: 24
    • Insight: Project Managers oversee projects from start to finish, ensuring efficiency and goal achievement. Key industries include construction, IT, and healthcare.

Business Analyst

    • Average Monthly Google Searches: 2,999.17
    • Open Job Listings: 9
    • Insight: Business Analysts bridge the gap between IT and business, using data analytics to optimise processes. This role suits analytical thinkers with strong problem-solving skills.

Software Developer

    • Average Monthly Google Searches: 2,902.5
    • Open Job Listings: 15
    • Insight: Software Developers are fundamental in building software solutions. The field is competitive, with demand outpacing supply, particularly in start-ups and tech companies.

Software Engineer

    • Average Monthly Google Searches: 2,531.67
    • Open Job Listings: 45
    • Insight: Software Engineers design and develop software solutions, with strong demand in the tech sector for skilled professionals.

Additional High-Demand Careers

Data Scientist

    • Average Monthly Google Searches: 2,135.00
    • Open Job Listings: 18

Web Developer

    • Average Monthly Google Searches: 2,106.67
    • Open Job Listings: 9


    • Average Monthly Google Searches: 1,725.83
    • Open Job Listings: 708

Graphic Designer

    • Average Monthly Google Searches: 1,505.00
    • Open Job Listings: 33


  • Average Monthly Google Searches: 1,495.83
  • Open Job Listings: 28

On the other end of the spectrum, roles such as Advertising Executives, Purchasing Officers, and Emergency Medical Technicians (EMTs) were found to be less desirable among job seekers.

“Choosing the right career path is crucial” for graduates

Alex Ugarte, Operations Manager at London Office Space, commented on the findings: “Choosing the right career path is crucial, especially with the changing job landscape. Our research highlights specific roles, from Data Analysts who thrive on detail and analysis to Graphic Designers who bring creativity to life.

“When considering a new career, it’s important to assess job availability, how well the role aligns with your personal interests and strengths, potential for growth, and the work-life balance it offers. Keeping up with new skills in your field will also help you stay competitive.”

This comprehensive study provides a roadmap for new graduates, offering a clearer understanding of where their skills and interests may best align with current market demands. As the job landscape continues to evolve, staying informed and adaptable remains key to career success.





Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.