In the fast-paced world of technology, employers are increasingly seeking individuals with expertise in artificial intelligence (AI) to enhance various facets of their operations.

Nadia Alaee, a senior director at Deel, a San Francisco-based software company, is actively scouting for AI skills, not only within the HR team but across the organisation. She envisions streamlining administrative tasks related to staff turnover through the integration of AI.

The emergence of generative AI, exemplified by tools such as ChatGPT, has sparked a surge in demand for individuals familiar with these technologies.

Deel, among other companies, recognises the potential of AI in revolutionising content creation, from computer code to artwork and essays.

The cost-effectiveness and speed of generative AI make it an attractive proposition for businesses.

Generative AI is on the rise

According to LinkedIn, job postings referencing AI or generative AI have more than doubled globally in the last two years. In the UK, 38 percent of workers anticipate significant job changes due to AI within the next year. Despite excitement about these changes, 36 percent admit to feeling overwhelmed by the learning curve associated with AI.

Deirdre McGettrick, CEO and co-founder of, a UK-based furniture comparison website, attests to the efficiency benefits of AI, particularly for smaller businesses. AI, she says, accelerates business growth by boosting output without requiring additional resources. McGettrick leverages AI for content creation and software development, demonstrating its versatility in different domains.

However, Nadia Alaee emphasises the need for caution, especially in maintaining a balance between AI and human input. While AI aids in writing performance reviews at Deel, Alaee acknowledges the importance of human touch to ensure a personalised and non-robotic approach.

Potential pitfalls, such as legal and security risks, loss of organisational culture, and the risk of bias in AI, also warrant consideration. Emma Parry, a professor of human resources, highlights the importance of the data on which AI systems are based, cautioning against replicating human biases that may lead to discrimination.

AI training is in its infancy

LinkedIn reports that two-thirds of UK professionals have not received formal AI training or guidelines from their employers. However, employers are not necessarily expecting everyone to become AI experts. Ngaire Moyes from LinkedIn emphasises the importance of AI literacy, where professionals understand how to use available tools to enhance their job performance.

Paola Dyboski, founder of Dr Zigs, a speciality bubble toy manufacturer, expresses surprise at the reluctance of some firms to adopt AI tools, even when awareness is present. To bridge the gap, experts recommend experimenting with free versions of AI tools available online and taking advantage of the myriad of online courses tailored to different professions.

In the ever-evolving landscape of AI, the consensus is clear: success in the workforce will hinge on adapting to a hybrid human-AI environment. As organisations embrace AI, the challenge lies in redefining and recreating structures to ensure effectiveness.





Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.