A groundbreaking report from LinkedIn, the world’s largest professional network, has unveiled that the skills required for jobs worldwide are poised to undergo a significant transformation, with an estimated change of at least 65 percent by 2030, driven by the rapid advancements in artificial intelligence (AI).

LinkedIn’s research indicates that this transformation is already in motion.

Over the past two years, job postings mentioning AI or Generative AI have surged by 2.3 times in the UK, while applications for these positions have grown 10 percent faster than those not mentioning AI or generative AI, according to LinkedIn’s Global Talent Trends Report.

Also, an overwhelming 76 percent of UK professionals express excitement about incorporating AI into their work, with 45 percent actively seeking opportunities to expand their knowledge in this domain.

What action should be taken now?

To prepare their workforce for this imminent shift, business leaders are placing their trust in HR and recruitment teams to take the lead. A staggering 8 out of 10 talent professionals in the UK affirm that their roles have become more strategic in the last year. Globally, 61 percent of organisations are in the process of implementing AI training to empower their employees, and another 61 percent are already utilising AI in their day-to-day tasks.

The majority (80%) of HR professionals anticipate that AI will serve as a valuable tool over the next five years, allowing them to focus on the more strategic, human-centric facets of their roles, such as building stronger relationships with candidates and colleagues (39%).

Becky Schnauffer, Head of Global Clients at LinkedIn Talent Solutions, emphasises, “AI is reshaping the world of work, and the technology holds huge potential to support employees across a range of different jobs, companies, and industries. To make the most out of this technology’s potential, businesses are assessing the skills they’ll need both now and in the future – leaning on their HR teams to make sure they have the talent and skills they’ll need.”

To aid organisations in navigating this evolving landscape, LinkedIn is introducing new generative AI tools in Recruiter and Learning Hub.

These tools aim to revolutionise the recruitment process and foster continuous learning:

  • Recruiter 2024: LinkedIn’s latest AI-assisted recruiting experience is designed to streamline hiring processes, allowing talent leaders to concentrate on strategic, people-centric work. This feature enables hirers to utilise natural language search prompts to find ideal candidates based on AI models and insights drawn from LinkedIn’s vast network of professionals and companies.
  • LinkedIn Learning’s AI-powered coaching: This feature offers real-time advice in areas like leadership and management, tailoring guidance to an individual’s specific situation and experience. It leverages content from LinkedIn Learning’s expert instructors, ensuring personalised, relevant insights. Additionally, LinkedIn Learning has unlocked popular AI courses for free until December 15, 2023, catering to those eager to expand their AI knowledge.

Industry Analyst and CEO of The Josh Bersin Company, Josh Bersin, highlights the significance of these innovations, stating, “AI is quickly transforming recruitment, training, and many other HR practices. LinkedIn’s new features in Recruiter 2024 and LinkedIn Learning can massively improve recruiter productivity and help all employees build the skills they need to grow in their careers.”

It is evident that AI is not only reshaping job roles but also empowering professionals to adapt and thrive in the evolving workforce of the future. LinkedIn’s commitment to providing AI-driven tools underscores its dedication to helping individuals and organisations navigate this transformative era successfully.






Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.