Tech billionaire Elon Musk ignited a firestorm of controversy on Wednesday as he took to the social media platform X to criticise diversity initiatives at United Airlines and Boeing, drawing swift rebukes from prominent civil rights organisations.

The SpaceX and Tesla CEO’s comments not only lacked evidence but also sparked concerns about their potential impact on workplace inclusion.

Musk’s critique began on Tuesday when he responded to a user’s speculation about the IQ scores of United Airlines pilots who graduated from historically Black colleges and universities (HBCUs).

The Tesla CEO’s subsequent attack on diversity, equity, and inclusion (DEI) programs prompted condemnation from leaders such as Marc Morial, president and CEO of the National Urban League, who called Musk’s statements “abhorrent and pathetic.”

Morial highlighted the ongoing Equal Employment Opportunity Commission (EEOC) lawsuit against Tesla, where Musk is the CEO, alleging racial abuse and discrimination. “The only thing anyone needs to hear from Musk about diversity in the workplace is an apology,” Morial asserted.

DEI principles cultivate a more inclusive society

Derrick Johnson, President and CEO of the NAACP, responded directly to Musk on X, criticising the tech mogul’s social media platform for allowing hate speech and white supremacist conspiracy theories. Johnson emphasised the importance of DEI principles in cultivating a more inclusive society.

Musk’s continued involvement in the discussion on Wednesday, amplifying a post critical of Boeing’s diversity efforts, further fueled the controversy. The SpaceX and Tesla CEO suggested a false choice between DEI hiring and passenger safety, an assertion that gained widespread attention on social media.

In response to Musk’s comments, Kate Palmer, Employment Services Director at Peninsula, told HRreview about the importance of understanding and navigating equality and discrimination legislation. She noted that such guidelines are crucial for attracting and retaining staff, especially amid current skill shortages, and for avoiding discrimination claims.

“DEI principles and practices have an important role in any organisation. Creating and maintaining an organisation which is diverse, inclusive, and equitable requires a holistic approach and action at every stage of the employment lifecycle. For an organisation that priorities it could then reap the rewards. They are likely to be able to recruit from a much wider pool of talent and experiences and it could also encourage employees to stay longer with the organisation if they feel included and valued. The knock-on effect of this is that it could help the business grow and flourish. But if a company doesn’t have this as a priority, then they could ultimately face discrimination claims,” said Kate.

Equality and diversity management

Dr. Imran Saqib, a lecturer in Human Resource Management, Employment Relations & Law at Alliance Manchester Business School, provided insights into the role of DEI principles and practices when speaking to HRreview. He highlighted two perspectives: equality, aiming for a fair society, and diversity management, celebrating differences and fostering innovation. Saqib explained that recent public pushback against DEI policies stems from misunderstandings, emphasising the need for increased diversity education and training across organisations.

“A lot of the pushback stems from a misunderstanding of what DEI policies are trying to achieve. To curb it, there needs to be an increase in the level of proper diversity education and training that is implemented across organisations. Otherwise, the recent pushback will be more than just an anomaly. It is also because of the misplaced narrative that DEI policies are designed to give an unfair advantage to historically disadvantaged groups. Rather it aims to provide a level playing field to underrepresented groups,” Dr Saqib told HRreview.

As the controversy unfolds, Musk’s statements have sparked a broader conversation about the role of DEI in the workplace and the potential consequences of uninformed critiques on social media platforms. The incident also underscores the ongoing challenges organisations face in fostering diversity and inclusion while combatting misinformation and resistance.





Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at the University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.