Perkbox predicts the battle against presenteeism at work will become a key issue in the 2019 workplace. Workplaces will finally wake up to the importance of being more environmentally friendly, while establishing a culture of psychological safety will also become key as we try to combat the rise of imposter syndrome that affected 62 percent of UK adults only in 2018.
In the UK, CIPD reports that 86 percent of employees have observed presenteeism in their organisation over the last twelve months. Along with absenteeism, this costs the UK economy an average of £77bn/year. With reduced productivity and spreading of illnesses to others in the office being some of the most obvious effects, an effort to change attitudes will be required this 2019 to tackle this issue.
Attempts were already made last year with policies such as flexible working and unlimited holiday aiming to improve work life balance, but these alone aren’t enough. Investing heavily in mental health initiatives such as EAPs, mental health first aiders, counselling and online GPs for staff will be a priority in 2019, as will be the need to set example to employees, encouraging them to seek help when needed.
Having seen the war on plastic hotting up significantly this last year, we also predict the rise of eco-workplaces turning mainstream in 2019. We saw companies such as Wetherspoons and All Bar One banning plastic straws in 2018, while supermarkets like Iceland pledged to be plastic free by 2023. We anticipate ‘green thinking’ playing a key part in company culture. Expect initiatives such as a ‘Bring Your Own Reusable Bottle (BYORB)’, green electricity and paperless offices becoming the new norm.
Tackling the epidemic that is imposter syndrome will also be a big HR trend in 2019 as employers realise that psychological safety can become a huge driver for growth. Imposter syndrome is estimated to have affected 62 per cent of UK employees in 2018, it’s an issue worth it’s weight. Perhaps 2019 will see a movement similar to #MeToo as it gains public awareness and an enforcement.
Chieu Cao, CMO and Co-Founder of Perkbox, comments,
It’s been great to see workplace culture finally given the attention it deserves over the past year. However, acting is as important as speaking. We must act upon our promises this 2019 and look after our employees like we have promised. Only them will we be entitled to ask them to look after our business as if it were theirs in return.
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Aphrodite is a creative writer and editor specialising in publishing and communications. She is passionate about undertaking projects in diverse sectors. She has written and edited copy for media as varied as social enterprise, art, fashion and education. She is at her most happy owning a project from its very conception, focusing on the client and project research in the first instance, and working closely with CEOs and Directors throughout the consultation process. Much of her work has focused on rebranding; messaging and tone of voice is one of her expertise, as is a distinctively unique writing style in my most of her creative projects. Her work is always driven by the versatility of language to galvanise image and to change perception, as it is by inspiring and being inspired by the wondrous diversity of people with whom paths she crosses cross!
Aphrodite has had a variety of high profile industry clients as a freelancer, and previously worked for a number of years as an Editor and Journalist for Prospects.ac.uk.
Aphrodite is also a professional painter.