What is the importance of workplace benefits during the cost-of-living crisis?

-

Two-thirds of workers are thinking of changing jobs to earn more money as employers struggle to keep up with inflationary pay rise expectations, according to a new study.

As the cost-of-living crisis continues to hit incomes, UK employees are largely dissatisfied with their earnings.

Research by household bills manager Nous.co found that two in three employees in the private sector feel overworked and underpaid.

For businesses finding that staff are willing to forgo loyalty in favour of a higher salary, offering high-quality benefits is central to attracting and retaining staff – and data suggests this is a key motivator for workers.

HRreview Logo

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

An overwhelming 86 percent of staff say workplace benefits are important to them when it comes to staying in a job or accepting a new one.

Among the top benefits employees want are:

1, Discounts/help with household bills 27%

2. Free food at work 27% 

3. Health and dental insurance 26%

4. Life insurance 25%

5. Retail discounts 21%

Workplace benefits are more important to younger workers

Companies looking to secure the best up-and-coming talent need to offer generous workplace benefits to attract and retain Gen Z workers, new research has found. 

In signs of a big generational shift, Gen Z — those aged 27 and under — are more than twice as likely as over 55s to say attractive perks are important to them when it comes to looking for and staying in a job.

The study by household bills manager Nous.co found three-quarters of these younger employees consider non-salary benefits to be very or quite important, compared to less than half of 55-64s. 

Greg Marsh, founder and CEO of Nous.co said:

“The cost-of-living crisis is driving up workers’ day-to-day costs, but most firms don’t have the money to fund pay rises in line with inflation. This is a knotty problem for HR departments who want to attract the best talent, and support their staff who are being pummelled by the cost of living crisis.

 “Our research shows just how crucial workplace benefits can be in solving the problem. Perks are an important factor to the vast majority of workers and offer employers a cost-effective way of supporting their staff.”

He adds:

 “It is crucial for companies to be able to attract strong Gen Z workers. Our research confirms what we’ve long suspected:  employee benefits are now an essential part of this. 

“This generation is perfectly willing to move around to get what they want. High-quality perks have to be part of the package on offer in order to both recruit and retain innovative younger employees. 

“It makes sense for employers too. Offering strong benefits outside salary is a cost-effective way to attract and retain the next generation of leaders.”

Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.

Latest news

Curtis Holmes: Payroll is the driver for employee engagement

Payroll has long been treated as a back-office necessity: essential, but not something that shapes culture or drives engagement. This no longer stands.

Labour market yet to show major AI impact on jobs, govt adviser says

A government economic adviser has challenged predictions of widespread AI-driven unemployment, arguing labour market data has yet to show disruption.

Young workers ‘pressured into signing NDAs after workplace injuries’

Workers say injuries are being hidden behind confidentiality agreements while financial pressures leave many afraid to challenge unsafe conditions.

CIPD recognises 30 HR leaders driving change across UK workplaces

The CIPD has unveiled its HR30 list for 2026, recognising senior people leaders whose work has delivered measurable impact across organisations and workforces.
- Advertisement -

Brits dream of being their own boss, but still cling to the monthly pay cheque, survey reveals

Britons say they like the idea of self-employment, but most still value the security and stability of traditional jobs.

AI Coaching Won’t Replace Managers. It Will Expose Coaching Debt.

As AI coaching expands, employers may gain a clearer view of where manager support is falling short.

Must read

Karim Peer: What is financial wellness?

Today, it seems as though “wellness” is the word on everybody’s lips. Every day articles, blogs and videos are published about the most effective routes to health and wellbeing. And if you don’t see enough about it on the TV, then you only have to look around a workplace to see how prevalent it is.

Vincent Belliveau: Making zero-hours contracts work – three things to consider

Zero-hours in the news again following Ed Miliband announcement – but what are the implications for businesses that want to make zero-hours work?
- Advertisement -

You might also likeRELATED
Recommended to you