New campaign encourages City firms to pay London Living Wage

A new campaign has launched today encouraging more City financial and professional services firms to pay the London Living Wage.

The City of London Corporation, which runs the campaign backed by the Living Wage Foundation, is taking over the London Underground with a poster campaign to get more firms to pay at least the London Living Wage of £10.55 per hour.

The posters will be displayed at nine of the capital’s busiest tube stations, including Liverpool Street, Euston, Victoria and Paddington.

The two-week campaign, which includes social media, newspaper advertising and direct discussions with City businesses will reach thousands of companies and workers. The campaign is expected to reach over 1.3 million people across the capital.

There are 273,000 jobs in financial and professional services in the City and 9,490 financial and professional services firms*. So far, over 100 City businesses have signed up to pay the London Living Wage and be Living Wage accredited employers.

One in five people employed in the capital still don’t earn a wage they can live on.

The initiative was officially launched this morning at the Museum of London where City businesses, MPs, and councillors joined Ambassadors from City firms paying the London Living Wage to start the initiative.

Research by the Living Wage Foundation shows that 93 per cent of university students want to work for a Living Wage employer, and 86 per cent of companies paying the Living Wage say it has improved the reputation of their business.

Catherine McGuinness, Policy Chair at the City of London Corporation, which is an accredited Living Wage employer, said:

One in five people employed in the capital don’t earn a wage they can live on. I’m calling on City firms to help consign this statistic to the history books. Our people are our City and they are the best investment we will ever make. Over 100 City financial and professional services businesses are accredited Living Wage employers, but I know more can join them.

Paying the London Living Wage is good for business and good for society. But most importantly, it means a better quality of life, help for people to provide for themselves and their families, and giving employees a dignified life.

Lola McEvoy, Head of Campaigns at the Living Wage Foundation, said:

The City of London Corporation is leading the way as an anchor of responsible pay in the Square Mile. But many financial services firms still don’t pay their security staff and cleaners enough to live on, and we know much more can be done.

We believe this campaign can encourage more employers within the City to recognise that paying the London Living Wage is both good for their business, and the right thing to do.

Stuart Wright, Property and Facilities Director for Aviva, which has been a Living Wage Employer since 2006, and Chair of the Living Wage Foundation, said:

We have paid our London-based employees at least the London Living Wage since 2006 and we know the difference it can make to their lives. And it’s not just about money. People who receive the Living Wage feel valued for their contribution. This in turn creates pride amongst workers and aids retention and recruitment for employers – so it makes sound business sense too.

Now all of our UK employees, including those from third-party suppliers who work on Aviva sites, are paid at least the Living Wage. If any London employer is considering paying the Living Wage, we’d urge them to stop thinking and start doing.

There are commercial and social benefits to paying the London Living Wage, such as staff retention, improved productivity with staff feeling more valued and improved reputation for the business.

The London Living Wage gives workers a greater chance of fulfilling their potential within a single job, of accessing education and training in their spare time, and consequently, the ability to achieve upward mobility.

The City of London Corporation is a long-running supporter of the Living Wage Foundation. It has been an accredited Living Wage employer since 2014, meaning a significant increase in wages for some of its lowest-paid employees.

And from this year the City Corporation will strengthen its own Living Wage policy by paying its own staff and its suppliers’ staff the new rate, with immediate effect, when the updated Living Wage is announced in November each year. This is opposed to paying staff the new rate from April the following year, which is the most common approach taken by employers – meaning annual increases in the rate reach people’s pay packets more quickly.

The City Corporation already pays its interns, work experience placements over two weeks and apprentices working in the capital the London Living Wage as a minimum.

Sign your company up to pay the London Living Wage at





Aphrodite is a creative writer and editor specialising in publishing and communications. She is passionate about undertaking projects in diverse sectors. She has written and edited copy for media as varied as social enterprise, art, fashion and education. She is at her most happy owning a project from its very conception, focusing on the client and project research in the first instance, and working closely with CEOs and Directors throughout the consultation process. Much of her work has focused on rebranding; messaging and tone of voice is one of her expertise, as is a distinctively unique writing style in my most of her creative projects. Her work is always driven by the versatility of language to galvanise image and to change perception, as it is by inspiring and being inspired by the wondrous diversity of people with whom paths she crosses cross!

Aphrodite has had a variety of high profile industry clients as a freelancer, and previously worked for a number of years as an Editor and Journalist for

Aphrodite is also a professional painter.