Lord Sugar

Young people of the Netflix Generation are choosing to follow careers based on their favourite television shows – with The Apprentice coming out on top.

One in four 18-34 year-olds admitted TV has influenced their career, as the popularity of reality TV series and dramas on Netflix, Amazon Prime and BBC iPlayer continue to grow.

Lord Sugar’s The Apprentice came out on top as the number one TV programme to influence careers. The results prove most would rather undergo a grilling in the boardroom than receive a Hollywood handshake, with The Great British Bake Off coming in tenth.

The data is the result of a survey by reed.co.uk, who polled over 1,000 UK jobseekers on the top TV series that inspire their careers.

Dragons’ Den came in second, with crime dramas CSI and Law & Order the third most influential in shaping the career choices of millennials.

Receiving more applications this year than Oxford and Cambridge Universities combined, Love Island has been responsible for inspiring careers in fitness and sales thanks to an onscreen gym and charismatic pen salesman Jack Fincham.

Laura Holden, spokesperson for reed.co.uk, comments:

As ‘Netflix and chill’ creeps into everyday vocabulary, so do the subtle influences of what we watch. It’s interesting that the depiction of careers on TV, such as business, law and sales can make them popular career choices for some people.

TV programmes used to be notorious for glamorising certain roles, but as the nation’s appetite for reality TV increases, people are being shown a more realistic perspective.

For some of us, perhaps TV plays a bigger part in our career choices and aspirations than we’d like to admit.

Top 10 Influential TV programmes:
1. The Apprentice
2. Dragons’ Den
3. Crime dramas including, CSI and Law & Order
4. Casualty
5. Love Island
6. The Bill
7. The Crown
8. Sex & the City
9. X Factor
10. The Great British Bake Off

Top 10 careers influenced by TV:
1. Business
2. Law
3. Sales
4. Science
5. Media
6. Acting
7. Marketing
8. Design
9. Project Management
10. Food / Hospitality


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Aphrodite is a creative writer and editor specialising in publishing and communications. She is passionate about undertaking projects in diverse sectors. She has written and edited copy for media as varied as social enterprise, art, fashion and education. She is at her most happy owning a project from its very conception, focusing on the client and project research in the first instance, and working closely with CEOs and Directors throughout the consultation process. Much of her work has focused on rebranding; messaging and tone of voice is one of her expertise, as is a distinctively unique writing style in my most of her creative projects. Her work is always driven by the versatility of language to galvanise image and to change perception, as it is by inspiring and being inspired by the wondrous diversity of people with whom paths she crosses cross!

Aphrodite has had a variety of high profile industry clients as a freelancer, and previously worked for a number of years as an Editor and Journalist for Prospects.ac.uk.

Aphrodite is also a professional painter.