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Employer Branding Summit 2009 – Documentation

Name: Employer Branding Summit 2009 – Documentation
SKU: HR105-docs
Price: 29.00 GBP
Availability: InStock

Original price was: £89.00.Current price is: £29.00. ex VAT

Employer branding is increasingly recognised as a key component in the efforts of UK employers to engage, motivate and retain their employees. An effective employer brand can even support and further the reputation of a corporate brand and improve overall productivity. During the Recession you need to take advantage of the benefits a strong employer brand can create.

Symposium Events’ Employer Branding Summit 2009 will help you to demonstrate the case for investment in employer branding, and will give you the tools to develop strategies that will set you apart from your competitors, while aligning your corporate and employer brand values. Featuring best practice presentations from John Lewis Partnership, Iceland and Coca-Cola Europe, the Employer Branding Summit 2009 is an essential networking and training event for today’s HR and communications professionals.

You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF).

SKU: HR105-docs Category: Conference Documentation

Description

You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF), clicking the ‘Add to cart’ button above.

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The “Employer Branding Summit 2009″ conference documentation includes the following sessions:

Session 1	Introduction and Opening by Conference Chair Dr Graham Dietz Lecturer in HR Management Durham Business School
Session 2	Responding to a Changing Workforce Paul Backhouse Head of Employment Strategy John Lewis Partnership
Session 3	Retaining Brand Values through the Recession Professor Graeme Martin, Director, Centre for Reputation Management through People Programme Director for the Masters in Strategic HR and Organizational Change, Glasgow University
Session 4	Thinking Globally, Acting Locally Samantha Rich, Head of Group Resourcing AXA UK
Session 5	Living not Laminating the Values Tony Williams, Group Director of Organisational Development Orbit Group
Session 6	Internal Branding: Connecting your Colleagues with your Brand Tom Crawford, Head of Internal communications and Engagement E-on
Session 7	The Coca-Cola Company: Branding across Europe Stephen Mulvenna, Talent Manager – Europe Coca Cola Europe
Session 8	Global EVP Creation and Implementation Saskia Dyke, Global EVP Brand Manager Holcim
Session 9	Incorporating the Employer Brand into the HR Strategy Susan Yell, HR Director Iceland
Session 10	Public Sector Branding – Creating FCO Brand Suki Bhandari, Brand Project Manager Foreign and Commonwealth Office

Employer Branding Summit 2009 – Documentation

Description

Description

The “Employer Branding Summit 2009″ conference documentation includes the following sessions:

Introduction and Opening by Conference Chair

Responding to a Changing Workforce

Retaining Brand Values through the Recession

Thinking Globally, Acting Locally

Living not Laminating the Values

Internal Branding: Connecting your Colleagues with your Brand

The Coca-Cola Company: Branding across Europe

Global EVP Creation and Implementation

Incorporating the Employer Brand into the HR Strategy

Public Sector Branding – Creating FCO Brand

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