Internal branding ‘key to employee engagement’

Employees have been urged to consider stepping up their internal branding efforts, which one expert has claimed can help to improve employee engagement in a particularly difficult period.

Jarrod Parker, consultants and actuaries head at pension benefit and advisory firm Alexander Forbes, explained that although the process is a relatively recent arrival on British shores, it can deliver real benefits in a short space of time.

"Internal branding is fairly new in the UK, but absolutely crucial," he said. "Internal branding and the engagement of the employee are almost symbiotic."

Mr Parker also suggested that many companies devote so much in terms of resources to external marketing that they often overlook the importance of ensuring that their own members of staff are aware of the image the business is trying to convey.

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Bosses seeking to improve relations between those in senior roles and the rest of their workforce could benefit from attending the Employee Engagement Summit 2011, which will take place next March.

Posted by Ross George