Rather than simply shrinking content to fit on a smaller screen, the design has been simplified to meet the needs of a mobile user. The simplicity is also carried through into the navigation, which mirrors users’ preference to scroll websites from top to bottom and use a vertical (as opposed to a horizontal) navigation bar. The job search function has also been adapted to meet the needs of a mobile job seeker allowing the user to search available jobs, identify one that they would like to apply for and then forward a link to the vacancy to their own email address to apply at a later time.
Kevin Hough, LV= Head of Resourcing explains: “We are focused on attracting the best people to work for LV= and this smartphone enabled website is part of that objective. An increasing number of jobseekers are using their mobile devices to look for a new job on the go. By providing a site that combines a simplified design with a fast user experience we are allowing them to more easily identify suitable roles“.
The LV= careers website was first launched in January 2009 and the number of mobile users has grown steadily. In 2012 there were nearly 200,000 visits to the site and 20% of these came from mobile devices. At the beginning of 2013 this figure is closer to 25%. In 2012, LV= made over 2000 hires and 96% of these new recruits were hired directly and not through an agency. The new smartphone enabled website will ensure any visitors who log on to the LV= careers website from their mobile devices will have the optimum user experience.
