Peter Reilly, director of HR research and consultancy at the organisation, stated that a flexible choice of benefits for employees can make a company attractive to both people with families – who may be impressed by health insurance – and young people who might be after more holiday time or something impressive to tell their friends.
He said: "There’s an argument to say that as we have a more diverse work force and a more consumerist society, people want more personalised pay and conditions. Flexible benefits offer that."
The expert added that tailoring benefit packages to the desires of a workforce is about finding the "right buttons to press" in terms of the groups that are employed.
Established in 1969, IES identifies itself as a national centre of expertise on the issues of labour market change, productivity and manpower planning.
