Speaking at the TUC Advocating for Apprenticeships conference in central London, general secretary Brendan Barber is expected to say the apprenticeships have come a long way over the past ten years.
He added that with a quarter of a million apprenticeship places each year, the UK may hit 400,000 positions by 2020.
However, he warned: “The apprenticeship brand has become so strong and universally recognised that there is a danger that unscrupulous employers could piggy-back on the success of genuine schemes by providing half-baked, poorly-funded, second-rate apprenticeships of their own.”
With this in mind, Mr Barber urged the importance of ensuring that apprenticeships do not become a victim of their own success.
Meanwhile, recent research from the Chartered Institute of Personnel and Development has demonstrated how organisations can develop a brand that links effectively with worker rewards.
Posted by Hayley Edwards
