The advert, which will air on digital and terrestrial channels from the 17 September, states how research suggests there may be a link between dental health and cardiovascular disease. It prompts viewers to go to the Simplyhealth UK Facebook page and “Like” an app. By doing so, they will be able to read highlights of research from medical institutes, read free health guides on dental health and heart health and watch videos with experts. Simplyhealth will then donate £1 to Heart Research UK for every “Like” they receive, up to £30,000.
Clare Lee, Head of Brand at Simplyhealth says: “This is an exciting campaign that will help raise money for a very worthwhile charity. When people come to our Facebook page they will be able to read highlights of research from leading medical institutes that’s been carried out into the possible links between dental health and cardiovascular disease and learn more about how to look after their teeth and heart. We hope that this will prompt people to think about their health in a new way.”
Heart Research UK has been funding medical research into the prevention, treatment and cure of heart disease for 45 years. It also encourages healthy heart lifestyles and wants communities to have happier, healthier and longer lives.
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Barbara Harpham, Director at Heart Research UK says: “We’ve been helping hearts now for over 45 years and our partnership with Simplyhealth is an ideal way to encourage people to keep their hearts healthy. All that is raised through this campaign will help fund our pioneering medical research, Master Classes for young doctors, rehabilitation for children with heart problems as well as local community projects to help people to live healthier, happier, longer lives.”
People can go to the Simplyhealth Facebook page or website to watch videos with Periodontologist Dr Robin Seymour, who gives his support to the campaign, and Roger Matthews, Chief Dental Officer at Denplan which is now part of Simplyhealth.
Simplyhealth has been helping people access affordable healthcare for 140 years. It provides health cash plans, dental plans and private health insurance to individuals, families and businesses.
Simplyhealth Independent Living provides mobility products and daily living aids.
