HR and finance departments which have responsibility for company cars will be asked to give their verdict on the performance of car manufacturers and their dealers.
The results of the survey will be used by manufacturers to adapt and improve their customer service levels to businesses.
Among the issues covered in the survey is the standard of dealership services, quality of manufacturer contacts and ratings for the most important customer service areas that businesses want manufacturers and their dealers to focus on.
John Maslen, brand director of Sewells, said: “This is the chance for HR and finance departments, along with fleet operators, to make sure their voice is heard at the most senior level in the automotive industry.
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“By taking part, they can ensure suppliers adapt their approach to meet the different needs of HR and finance departments and tackle problems in the vehicle supply chain.”
Last year’s survey identified the crucial role companies expected dealers to play in helping them cope with problems caused as a result of the recession.
It also showed the high expectations they had of their key contacts in manufacturers, particularly when it came to advice and problem solving.
A link to the annual survey, called the Fleet Operator Attitude Survey, is available on the website of industry news title Fleet News (www.fleetnews.co.uk) and also on the Sewells website (www.sewells.co.uk/fleetsurvey). It will also be sent directly to fleet operators via email.
For every manufacturer that respondents review in the survey, they will receive an entry into a major new prize draw being operated by Sewells, with prizes ranging from an iPhone 3G to a supercar experience and even £1,000 in cash.
For more information on the Fleet Operator Attitude survey, email sewells@bauermedia.co.uk, call 01733 468254 or log onto the website at www.sewells.co.uk
Paul Gray is an entrepreneur and digital publisher who creates online publications focused on solving problems, delivering news, and providing platforms for informed comment and debate. He is associated with HRZone and has built businesses in the HR and professional publishing sector. His work emphasizes creating industry-specific content platforms.
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