Results from Amey’s employee recognition programme, STARS, have proved the campaign has been successful in driving internal awareness of its core company values in 2014.
Amey is one of the leading public and regulated services providers in the UK. The Company partnered with incentive and reward experts, Red Letter Days for Business, to launch the employee campaign in April 2014, in line with the first anniversary of Amey’s acquisition of Enterprise. Due to the acquisition, Amey felt it was important to replace any existing employee schemes with one new company-wide programme for use by all of its 21,000 employees.
Two main pillars were designed to recognise and reward exemplary employee behavior at Amey:
- STARS Thank You Cards can be sent online via the STARS online portal, designed by Red Letter Days for Business, or can be handed out in person to employees to thank them for their hard-work. These cards have no monetary value and can be used for peer-to-peer, downward or upwards recognition.
- STARS Reward Cards can be given to colleagues only by people managers to non-bonus eligible permanent or fixed term contract employees, as long as approval is given by an Account Manager or Head of Group Function. The tangible Reward Cards have a monetary value of £25 that can be redeemed via the online portal for a range of high street vouchers and lifestyle experiences.
Peter Dando, Head of Corporate Sales, at Red Letter Days for Business says: “We were asked to help all employees sing off the same hymn sheet when it came to reflecting the company’s core working values – this can be a difficult task in growing companies that are acquiring new businesses.
“In just nine months, 700 £25 Reward Cards were awarded to Amey’s employees. Out of this figure, 688 cards have been redeemed, that’s a 98% redemption rate! The figures show just how engaged the company and staff are in the programme. We expect to see this figure grow as Amey saw a 56% increase in cards being sent from October to November 2014.”
Laura Neiland, HRBP Reward at Amey, comments: “The campaign has been a very effective communication tool to help employees understand and demonstrate the company’s new objectives and values.
“Our employees have sent nearly 900 electronic thank you’s and many more hard copy thank you cards since the launch of the campaign. The scheme has really encouraged peer-to-peer recognition across all departments which is a fantastic result.
“Due to the success, the programme has continued into this year. We very much look forward to seeing more employees shoot to success in 2015!”
Steff joined the HRreview editorial team in November 2014. A former event coordinator and manager, Steff has spent several years working in online journalism. She is a graduate of Middlessex University with a BA in Television Production and will complete a Master's degree in Journalism from the University of Westminster in the summer of 2015.
