Business leaders are increasingly changing how they interact with employees and communicate publicly as concerns grow about reputational harm, cyber risk and misinformation, new polling suggests.
One in ten senior leaders said they avoided meeting junior colleagues because they feared false allegations, while many said they were becoming more cautious about speaking openly in case comments were taken out of context. The findings point to a workplace environment where perceived personal and organisational risk is influencing day-to-day leadership behaviour.
The data also suggests that reputational anxiety is shaping decision-making at the top, with some leaders admitting they had taken safer options that were not necessarily best for their organisation, in an effort to reduce potential fallout.
The findings come from a YouGov survey of 250 business leaders commissioned by Nardello & Co, a global investigations firm that advises organisations on risk, compliance and crisis response. A quarter of respondents ranked reputational damage among their top three concerns, while a fifth said they had tried to reduce reputational risk by making safer decisions.
Concerns about employee allegations also featured strongly. Nearly one in five respondents said they were worried about managing wrongful allegations from employees, while 16 percent said they had faced false allegations in the past year.
Reputational risk changes how leaders behave
Reputational threats were closely tied to online and media exposure, with many leaders saying they had pulled back from public engagement. More than four in ten respondents said they avoided engaging on social media because of reputational risk, while 57 percent said they were more cautious when speaking to avoid their words being misrepresented.
Respondents also identified specific triggers that could lead to reputational damage. More than four in ten said they were concerned about the reputational impact of a data breach, while 28 percent worried about the spread of misinformation online and 24 percent cited negative media coverage.
Alan Kennedy, a managing director at Nardello & Co, said developments in artificial intelligence could make it harder for organisations to challenge false narratives. “AI provides bot farms with ever more convincing content, from text to video, allowing hostile actors to spread mis- and disinformation with ever greater ease.”
The survey results sit alongside wider concerns about synthetic media, including deepfakes, which the World Economic Forum has ranked as one of the most severe global threats to societal cohesion.
Cyber breaches remain the leading concern
Cyber incidents were the most consistently cited risk, with nearly six in ten leaders naming cyber breaches as a major concern. Two in ten organisations said they had experienced a breach in the past two years.
Beyond direct financial loss, the reputational consequences of cyber incidents appear to be a major factor driving anxiety, with respondents frequently linking cyber risk to loss of customer trust and public scrutiny.
Joseph Pochron, another managing director at Nardello & Co focused on digital investigations and cyber risk, said new UK legislation was expected to push organisations towards stronger cyber resilience. “These statistics are not surprising, given the complexity of cyber incidents. With that said, the implementation and anticipated enforcement this year of the UK Cyber Security and Resilience Bill will force organisations to adopt risk-based cyber-security measures.”
The bill is expected to expand the definition of critical infrastructure and reduce mandatory reporting times for certain information to 24 hours, increasing pressure on employers to identify and respond to incidents quickly.
Compliance gaps raise concerns about preparedness
The survey also suggested that some organisations may not be fully prepared for the range of threats they face. Only 59 percent of firms said they provided regular misconduct or compliance training, while fewer than half, 44 percent, said they carried out pre-hire screening.
Chris Morgan Jones, managing director at Nardello & Co, warned that employers could be underestimating the seriousness of emerging risks. “Despite organisations facing an increasingly sophisticated array of risks, the data highlight a degree of complacency that could well be existential for a business.”
Financial crime was cited as a major threat by 30 percent of respondents, with leaders pointing to risks such as fraud, bribery, corruption and embezzlement. Paul Nash, a managing director at Nardello & Co, said enforcement activity was rising internationally, including new powers for the Serious Fraud Office that came into force in September and renewed focus in the United States on foreign bribery.
Compliance concerns were also high on the list, with 37 percent ranking them among their top worries. Respondents cited changing industry regulation and complex enforcement actions such as sanctions as key areas of concern.
The survey also explored perceptions of geographic risk, with Africa and the Middle East described by respondents as the riskiest regions in which to operate. Nikita Vaidya, who leads Nardello & Co’s Middle East and Africa division, said regulatory frameworks had become more sophisticated and were increasingly aligned with global standards. “Regulatory frameworks, which have become increasingly sophisticated to align with global standards, have fostered transparency and a growing commitment to risk management and enforcement.”
Taken together, the findings suggest a business landscape where leaders feel exposed on multiple fronts, from cyber incidents and compliance action to internal allegations and online misinformation. For employers, the challenge is to strengthen resilience without allowing fear of reputational damage to erode workplace trust, open communication and effective leadership.
