What is the importance of workplace benefits during the cost-of-living crisis?

-

Two-thirds of workers are thinking of changing jobs to earn more money as employers struggle to keep up with inflationary pay rise expectations, according to a new study.

As the cost-of-living crisis continues to hit incomes, UK employees are largely dissatisfied with their earnings.

Research by household bills manager Nous.co found that two in three employees in the private sector feel overworked and underpaid.

For businesses finding that staff are willing to forgo loyalty in favour of a higher salary, offering high-quality benefits is central to attracting and retaining staff – and data suggests this is a key motivator for workers.

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

An overwhelming 86 percent of staff say workplace benefits are important to them when it comes to staying in a job or accepting a new one.

Among the top benefits employees want are:

1, Discounts/help with household bills 27%

2. Free food at work 27% 

3. Health and dental insurance 26%

4. Life insurance 25%

5. Retail discounts 21%

Workplace benefits are more important to younger workers

Companies looking to secure the best up-and-coming talent need to offer generous workplace benefits to attract and retain Gen Z workers, new research has found. 

In signs of a big generational shift, Gen Z — those aged 27 and under — are more than twice as likely as over 55s to say attractive perks are important to them when it comes to looking for and staying in a job.

The study by household bills manager Nous.co found three-quarters of these younger employees consider non-salary benefits to be very or quite important, compared to less than half of 55-64s. 

Greg Marsh, founder and CEO of Nous.co said:

“The cost-of-living crisis is driving up workers’ day-to-day costs, but most firms don’t have the money to fund pay rises in line with inflation. This is a knotty problem for HR departments who want to attract the best talent, and support their staff who are being pummelled by the cost of living crisis.

 “Our research shows just how crucial workplace benefits can be in solving the problem. Perks are an important factor to the vast majority of workers and offer employers a cost-effective way of supporting their staff.”

He adds:

 “It is crucial for companies to be able to attract strong Gen Z workers. Our research confirms what we’ve long suspected:  employee benefits are now an essential part of this. 

“This generation is perfectly willing to move around to get what they want. High-quality perks have to be part of the package on offer in order to both recruit and retain innovative younger employees. 

“It makes sense for employers too. Offering strong benefits outside salary is a cost-effective way to attract and retain the next generation of leaders.”

Amelia Brand is the Editor for HRreview, and host of the HR in Review podcast series. With a Master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, and wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.

Latest news

Alison Lucas & Lizzie Bentley Bowers: Why your offboarding process is as vital as onboarding

We know that beginnings shape performance and culture, so we take time to get them right. Endings are often rushed, avoided or delegated to process.

Reward gaps leave part-time and public sector staff ‘at disadvantage’

Unequal access to staff perks leaves part-time and public sector workers less recognised despite strong links between incentives and engagement.

Workplace workouts: simple ways to move more at your desk and boost health and productivity

Long periods at a desk can affect energy, concentration and physical comfort. Claire Small explains how regular movement during the working day can support wellbeing.

Government warned over youth jobs gap after King’s Speech

Ministers face calls for clearer action on youth employment as almost one million young people remain outside education, work or training.
- Advertisement -

UK ‘passes 8 million mental health sick days’ as anxiety and burnout hit younger workers

Anxiety, depression and burnout are driving millions of lost working days as employers face growing calls to improve mental health support.

Employers face growing duty of care pressures as business travel costs surge

Employers are under growing pressure to protect travelling staff as geopolitical instability, rising costs and disruption reshape business travel.

Must read

John Baker: The year of the working learner: hybrid working, microcredentials and a multigenerational workforce

John Baker explores how businesses post-pandemic should ensure that all employees – new and old – have opportunities to learn, progress and take charge of their careers.

Richard Nicolle: What does the Conservative victory mean for UK Employment Law over next 5 years?

A look at what the conservative government is proposing in the next five years regarding employment law and how this will affect workers and their families.
- Advertisement -

You might also likeRELATED
Recommended to you