Research reveals top concerns for UK job seekers

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It is no mystery that job interviews can be stressful: the sense of anxiety that often comes with being under scrutiny – and the need to secure work – is something most job seekers struggle with.

Recent research from SEFE, a specialist in energy trading employment, has identified key concerns among UK job seekers – which include interview preparation, salary negotiations and career decisions.

The findings reveal that for many job seekers, the priority is making a strong first impression. Searches for “What questions to ask in an interview” and “What to wear in an interview” each receive 2,400 searches per month. Additionally, “How to introduce yourself in an interview” is searched 720 times per month.

Post-interview anxiety is also a significant issue. The search term “How to know if an interview went well” receives 390 searches per month, suggesting that many candidates seek reassurance after completing an interview.

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Salary Negotiations Remain Key Concern

Salary discussions continue to be a challenge for job seekers. The research found that “How to negotiate salary” receives 1,900 searches per month, highlighting widespread discomfort in discussing pay expectations. Many professionals seek guidance on securing fair compensation.

There is also a demand for personalised career advice. “What is the most suitable job for me” generates 1,300 searches per month.

Searches for “How to find a new job” average 260 per month, indicating a need for clear strategies in a competitive job market. Notably, these searches peaked in 2024, indicating increased interest in career changes.

Social media is becoming a key part of professional branding. “How to announce a new job on LinkedIn” also receives 260 searches per month, showing that job seekers are considering how to present career moves online.

The findings suggest that businesses looking to attract top talent should consider offering clearer guidance on interview preparation, salary negotiations and career progression strategies.

Alessandra Pacelli is a journalist and author contributing to HRreview, an HR news and opinion publication, where she covers topics including labour market trends, employment costs, and workplace issues. She is a journalism graduate and self-described lifelong dog lover who has also written for Dogs Today magazine since 2014.

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