This year’s awards will feature two new categories; best use of video, which recognises the increase in visual communications, and best in-house recruitment marketing team. The latter will demonstrate best practice in direct recruitment. There are 16 categories in total, including campaign of the year, best graduate initiative and best use of social media (launched in 2011) – as well as the grand prix award, which will be presented to the overall winner.
The awards, produced in association with People Management, will be presented at a ceremony to take place on Wednesday 11 July at The Brewery, London.
The closing date for entries is Friday, 23 March 2012.
Natalie White, head of corporate marketing, CIPD, says: “We are looking for the most effective and impactful examples of where agencies and organisations have pushed the boundaries to engage with their target audiences and deliver results. It is important to recognise emerging marketing channels and trends as the recruitment environment continues to change. Responding to this in an agile way is key to securing the best talent. We’re looking for recruitment campaigns that effectively connect with today’s business needs, delivering something that stands out and promotes the employer’s brand.”
Anthony Moran, head of marketing & client services development, Redactive Media Group, says:
“Economic uncertainty, increasing unemployment levels and what seems like a new media platform launch every few months have all combined to make an interesting year. If you look at an agency’s current business model or financial makeup in comparison to 10 years ago, they are worlds apart. It is truly survival of the fittest out there and the most adaptable seem to come out on top; the two things that remain a constant in their success are creativity and effectiveness.”
