Khyati Sundaram: How to improve candidate experience to win top talent

-

Record-level vacancies mean that recruiting is no easy job right now. But whilst employers are acutely aware of the need to attract talent, few recognise the ways in which they are repelling some of the top candidates – through selection processes themselves, and through candidates’ experience of them. By overhauling hiring systems and improving candidate experience in the process, companies can make the best and most diverse hires possible. Khyati Sundaram explains how… 

 

Anonymise applications

A candidates’ marital status, name or postcode says nothing of their ability to do a job. Instead, this kind of information leads hiring teams to lean into biases which can see women, minority ethnic and lower socio-economic groups passed over for jobs. 

Anonymous applications ensure that decisions are based on talent alone, boosting the diversity and quality of hires: 60 percent of those hired following this approach would be missed during traditional CV sifts. 

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

Plus, our research shows that when businesses are upfront about using anonymous applications, a wider and more diverse talent pool is encouraged to apply – since candidates can be confident in the knowledge that they are being judged fairly. 

 

Assess skills, not experience 

One of the biggest pain points for candidates is having to regurgitate information on their CVs when filling out applications.

Instead of asking applicants to recite their academic and employment histories, ask questions which determine whether their skills match those required for specific roles, using work samples and cognitive ability tests for example. 

As with identifying information, taking experience out of the equation will not reduce the quality of your hires. In fact, skills are 3x more predictive of performance than CVs. And when hiring decisions are based on true potential rather than bias, marginalised talent shines through: leading to up to four times more minority ethnic hires, and up to 70 percent more women in senior roles. 

 

Streamline the process 

Hiring processes are made notoriously lengthy by traditional assessments which waste candidates’ time, money and patience. And since they are often prone to bias and poor indicators of performance, they are a waste for employers, too. 

Cover letters are a reflection of writing skills rather than those needed for specific jobs, unstructured interviews focus on culture-fit rather than role fit, and reference checks are unreliable since candidates only ever name contacts they know will provide a glowing review.

With skills tests in place, there is no need for all these unnecessary stages, and candidates will no doubt be relieved to see the back of them.

 

Be human and communicate

Removing human bias from hiring processes doesn’t mean you cannot be human in other ways. Using simple, friendly and encouraging language throughout online and in-person interactions with candidates is one of the simplest ways you can put them at ease and improve their experience. Just be mindful to treat all candidates the same. 

Communicating next steps throughout the process will also ensure that applicants don’t feel neglected or worry needlessly in-between different stages. And all candidates – successful or not – deserve feedback. There’s no excuse for professional ghosting – especially when skills-based hiring tech makes the whole process objective and automatic. 

 

Be transparent

To give candidates a fair chance to prepare and put their best foot forward during any assessments, they need to know upfront exactly what to expect. 

In particular, be mindful that not everyone is familiar with skills-based assessments. Take the time to explain what anonymous applications and work samples entail, and how their purpose is to give candidates a fair chance, rather than to trip them up. 

Companies should also be transparent about salaries. Particularly during a cost of living crisis, job seekers cannot be expected to invest time in applying to companies where they do not know what they can expect to earn. To empower women to negotiate salaries on a fairer basis and improve the gender balance of applicants, salary disclosure on job adverts and beyond is essential.

Employers are acutely aware of the need to attract talent. But few recognise the ways in which they are repelling some of the top candidates- through selection processes themselves, and through candidates’ experience of them. By overhauling hiring systems and improving candidate experience in the process, companies can make the best and most diverse hires possible. 

__

Khyati Sundaram is CEO of debiased hiring experts, Applied.

CEO at 

Khyati Sundaram is the CEO of Applied: a behavioural science-backed tool which helps companies hire fairly and without bias. Before joining Applied, Khyati co-founded her own company and also worked in investment banking with JP Morgan and RBS. She also holds an MSc in Economics from the London School of Economics, as well as an MBA from the London School of Business.

Latest news

Lucy Standing: Older workers are back in the centre of the hiring debate – ready to lead the response?

For HR leaders, the argument is simple: the people being filtered out of your hiring process are not past their best.

One in 10 women quit work after pregnancy loss, report finds

Research suggests inconsistent workplace support following pregnancy loss and maternity leave is contributing to resignations and poorer mental wellbeing.

Fear of becoming obsolete grips workers as AI reshapes careers

More than two in five workers worry their skills could become outdated as AI reshapes hiring demands and increases pressure to keep learning.

Ford rehires 350 engineers after AI fails to deliver

Carmaker says veteran engineers have helped improve quality, mentor younger staff and retrain AI systems after automated checks fell short.
- Advertisement -

Low harassment reporting may hide workplace misconduct, employers warned

Low workplace harassment reporting rates may reflect a lack of trust in reporting systems rather than an absence of misconduct, new research suggests.

Jennifer Liston-Smith joins Halo Workplace Nurseries board

HRreview columnist Jennifer Liston-Smith has joined Halo Workplace Nurseries as chief purpose officer to help develop its workplace nursery compliance platform.

Must read

Ed Allnutt: When, where and how should we be requesting references today?

Employment references; we’ve all changed jobs at one time or another so the chances are you've been asked to supply them. And, if you’ve ever held a management role it’s equally likely that you have had to respond to a past employee's request. But when is it appropriate to obtain or ask for references, how should it be done and who can you trust?

Michael Wright: Transgender considerations in recruitment

The recruitment process is a key area in which discrimination of transgender individuals is likely to occur. Below is a brief guide to the steps HR officers should be aware of to ensure an inclusive and fair recruitment processes.
- Advertisement -

You might also likeRELATED
Recommended to you